There is no need to register a trademark. What is required is to register a trademark in Tmall Mall, because Tmall Mall is all enterprises.
The process of opening a Taobao store:
First of all, you need to open online banking
First, bring yourself a bank savings card, I recommend the Industrial and Commercial Bank of China, other banks like Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, etc. are also available;
Second, fill in an application form. The bank has a completed template, you can refer to the template to fill in;
Third, go to the counter and tell the staff that you want to open online banking, and they will understand.
Secondly, apply for a Taobao account (after the application is successful, the email address you fill in will be your Alipay account name)
The R mark means a registered trademark in trademark law. To apply for a Taobao enterprise store, you must comply with Taobao store rules. Specific details can be found in its rules.