Although the personalized signature is not as intuitive as the avatar and nickname, it cannot be seen at once. But the personalized signature is still very, very important. It plays the same role as the copywriting of the outdoor billboard manufacturer and should be well utilized.

But most of us don’t pay much attention to personalized signatures. For example, we don’t write personalized signatures or write personalized signatures randomly. Either it's too self-proclaimed and follows what others say; or it's that the brand positioning is not clear, like reading, similar to my liking of music, and my liking of mountain climbing... Having said so many things, there is no bright spot, no focus, and it is not attractive. It doesn't even play a marketing role.

The best personalized signature is a one-sentence selling point copy, and its positioning is whether users will buy from you. Why do you say that?

Because when a user clicks on your personal photo album, the first sentence he sees is your personalized signature. If he is attracted by your personalized signature, he will browse your circle of friends. Only then will he give you a chance to get to know you, otherwise, he will shut down immediately. Think about it, do you usually do this yourself?

Without further ado, today Brother Feng is here to tell you some tips and tricks on how to set up a personalized signature.

1. Personalized signatures must be concise

On WeChat, the word limit for personalized signatures is 30 words. However, it is recommended that everyone’s expression should not use 30 words. The more concise the better. If you can express it in 15 words, don’t use 16 words. This will make people remember it right away.

2. The positioning must be clear enough

What do you do and what do you sell? You must find a core foothold for yourself.

3. Your personalized signature is unique

You don’t need to copy others, you just need to express your ideas and goals.

Fourth, express a strong sense of value and let your personalized signature show your high personal value.

There is a keyword here - high value, which makes people think that you are useful and profitable.

Give a few examples:

(1) A mentor who helps you restore your vision

The word "restore vision" is used because many friends are myopic. Not helpful to you?

(2) A mind mapping expert who knows the most about aesthetic creativity

Mind mapping, aesthetic creativity, precise positioning, do people in need want to know about it?

(3) Experienced operators of micro-business circle of friends

Would friends who want to do micro-business but don’t know how to create a circle of friends want to know more about it?

After reading the above cases, I believe everyone should know what specific basic information a qualified personalized signature should contain.

The information contained in TA includes who you are, showing what kind of person you are in one sentence; what you do, and clearly stating your positioning in one sentence. Highlight your achievements in this sentence.

Just now, we have learned about the standards and key points of a one-sentence signature. Of course, these are all basic work, and they are not yet a perfect and excellent personalized signature with the ability to carry goods. Next, Brother Feng will talk about the key points. Now, you can take out your pen and notebook and take notes.

How to write a one-sentence personalized signature that has the ability to carry goods?

The first step: find your own position first

This is easy. Are you doing micro-business, marketing or other things? Then you can list it first. Subtract and find what you are best at or what has the most selling point.

Step 2: Find attributives and complements that can modify your positioning

Third: Start writing your personalized signature

Then continue to revise, revise, Revise.

For example, the signature of a circle of friends was:

A 94-year old new media operator who was worried about the growth of college students.

Then you can see what is his positioning? His positioning is to operate new media. He found many positioning modifiers, such as "a 1994" and the complement "worrying about college students". Then everyone can know that his positioning is to serve college students. , then he is a "veteran driver". To a certain extent, he hints at his status in new media operations.

Through this example, I believe you have been able to completely learn how to write a one-sentence signature.

However, a good personalized signature requires not only that you can write it, but also that you must use a good strategy to write out your high value and maximize the role of your personalized signature.

Here are 3 strategies recommended:

The first strategy: Strengthen personal brand label

For example, wechat business friends circle operation veteran driver, million friend circle There are veterans with marketing skills, 18th-tier male artists with visual thinking... and there are also straightforward ones like Brother Feng's friend "Weishen".

These are all strategies to strengthen your personal brand label.

The second strategy: convey values ??and express three views

A domestic Internet dating platform released a survey report on the views on marriage and love of the "post-90s" generation: "Post-90s generation" They are more inclined to make independent choices. When choosing a partner, the most important thing is not financial conditions, education, and appearance, but the compatibility of these three views.

Three views are exactly what many people in this era pursue and recognize. Use values ??as your mission. For example, "Create happiness in 18 years, don't make noise, and strive to become the engine of Internet business ideas"

To sum up, it is to convey values, and more importantly, to convey an ideal, feelings, and vision.

The third strategy: self-deprecation

There is a saying: Only those who are truly confident dare to laugh at themselves. It is also a good way to use a one-sentence signature to make fun of yourself without losing grace. For example: a black man who is invisible even with a lantern.

No one in this world can reject humor. There is another saying: Humor is the highest level of emotional intelligence.

Finally, Brother Feng would like to add that personalized signatures also serve as announcement reminders. It is also a good strategy for people doing micro-business.

For example, if WeChat is full, you can express in your personalized signature “This account is full, please add another WeChat account ###.

Finally, Brother Feng will give it to you again. Three suggestions:

1. Seek truth from facts, and do not over-exaggerate and package it

2. Try to be specific in your signature, and remember to be false and empty (Figure 1)

3. Continuously update and position your personalized signature

Because your performance will continue to change and accumulate. You can optimize and iterate your personalized signature based on your performance.

In short, a good personalized signature is a one-sentence selling point copy. It is important to emphasize that the selling point here should not be the selling point of the product, but the selling point of you, especially the WeChat business, selling people. It is more important than selling products. A good personal signature can make people more willing to get close to you, get to know you, and give you opportunities.

The biggest problem for many people is that they have not determined their positioning and their signature is too high. False and empty.

(This article is reproduced from Xiaozhu Navigation APP: www.xiaozhu.hk, original author: Weishang Chen Guangfeng)