Minimalist Ive has an inestimable influence. He said: "Developing and designing any product is extremely challenging. Our goal is to integrate minimalism as much as possible into the solution process of complex problems that you don't know the answer to and don't understand how difficult it is." In Ivey's talk "Minimalism" is a word he mentions many times, and he always emphasizes the special meaning represented by this word. "Minimalism is not without any clutter. In essence, it describes the function and position of an object or product. For a product that is not cluttered, we can only say it is a neat product, but it is not a simple product. . Minimalism is not a simple matter. Its requirements must be strictly integrated into the entire production process of the product. "