The swallow's head and wings reflect the red of the morning glow - "the sun rises in the east", rising with hope, excellence and passion. The curved tail reflects the deep blue of the sea - "the sea embraces all rivers", which means broadness , inclusive and rational, cleverly echoing China Eastern's corporate spirit of "passionate transcendence, rigor and efficiency".

The element "Flying Swallow" carries the wish for peace and good luck to passengers. It breaks through the conservative symmetrical round frame design style and optimizes the tough and sharp lines, making the light and agile "Leading Swallow" fly high. , demonstrating the pioneering, innovative and enterprising spirit of China Eastern Airlines people. The wings, which are shaped like flying bridges, symbolize that China Eastern Airlines is building a bridge for communication.

The rounded arc-shaped swallowtail resembles the rainbow connecting the sky and the world-famous Huangpu River Bay, implying the harmony and joy connecting all corners of the world. The flying swallow's posture naturally outlines the initial letter "CE" of "CHINA EASTERN" and resembles a dancing musical note, which shows China Eastern's awareness of competition and cooperation in promoting the brand without borders.

China Eastern Airlines’ new logo and new visual identity system were officially released on September 9, 2014. China Eastern Airlines’ traditional red, blue and white three-color circular logo was born in 1988 when China Eastern Airlines was officially established. It has been with China Eastern Airlines people for 26 years and carries the sense of honor, belonging and happiness of all China Eastern Airlines people.

Extended information

The meaning of the old logo before September 9, 2014 was; the upper part of the trademark was round, with red, blue and white colors to symbolize the sun and the sea. The combination of the upper and lower semicircles and swallows expresses the corporate image of China Eastern Airlines. The red semicircle symbolizes the rising sun, which represents enthusiasm and vitality. The sun rises in the east, which is consistent with the name of China Eastern Airlines.

The blue semicircle symbolizes the vast and vast sea, implying that China Eastern Airlines routes cover all corners of the country; the light and agile silver swallow symbolizes the aircraft soaring in the sky. Swallows are also regarded as the carrier of oriental culture, embodying oriental warmth. . The lines at the tail of the swallow outline the word CE of China Eastern Airlines' English name "CHINA EASTERN".

The lower part of the trademark is the Chinese and English logo of China Eastern Airlines, which more intuitively displays the name of China Eastern Airlines and is highly distinctive.

References Baidu Encyclopedia--China Eastern Airlines

Official website of China Eastern Airlines Group--China Eastern Airlines won the "China Famous Trademark"