Bosideng, as the largest production base of down products in the world, has proved its strength with a series of brilliant achievements that attract worldwide attention. In the most competitive clothing industry in China, Bosideng down jacket has been the number one seller in China for 12 consecutive years, occupying half of the down jacket market; It has won seven consecutive titles of high-quality products in the industry, and successfully set off a strong whirlwind of down jackets in China, making the originally weak down jacket industry regain its prosperity; It was the first to put forward the new concepts of sports, leisure and fashion, which transformed the original "thick, heavy and swollen" winter clothes into "light, thin and beautiful" and initiated the first revolution of down jacket industry. Bosideng is the largest brand down jacket manufacturer in China at present. For many years, Bosideng has persisted in implementing the famous brand strategy and cultivating its own brand, and has become the only enterprise in the field of consumer goods that has won the "World Famous Brand", "National Quality Award" and "China Industry Award". Bosideng Down Jacket has been the champion in China market for 16 years, and Xuezhongfei Down Jacket has been the second in national sales for 1 consecutive years. The sales of brand combinations (Bosideng, Xuezhongfei, Kangbo and Bingjie) account for 36.7% of the national down jacket market. The company has built the largest down garment production base in Asia, with an annual output accounting for 1/3 of the global market. Bosideng down jacket and Bosideng men's wear broke the paradox of "Made in China" in the international market, and established the image of high-end and high-quality products in European and American countries. In June this year, it even spent 2.5 million pounds to buy a building in the business district of Oxford Street in London, England, and prepared to set up a European headquarters and a flagship store of four seasons clothing, which set an example for China clothing brands to seize the highland of the international market. With the advantage of international capital listed in Hong Kong, Bosideng has also promoted the strategic expansion from down jacket to fashionable clothing. At present, many emerging projects such as Bosideng men's wear, BOSIDENG RICCI women's wear, RO-CAWear, Dingdang cat children's wear and Mogao casual wear are operating well and growing steadily.

It is understood that the research on the most valuable brands in China began in 1994, which is the earliest and longest-lasting professional research on brand value comparison in China. The research is mainly aimed at consumer brands in China's competitive industries, and is jointly conducted by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd.. The 1 brands released this year are distributed in more than 2 competitive industries and 5 product categories, and the average market growth rate of 25.67% once again proves that brand building in China has become increasingly mature.

Having said that, I think everyone must understand it. I hope you can go shopping in Bosideng brand stores more often in the future.