Lead: The business plan is an all-round business plan, the main purpose of which is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. How to write a business plan about the food industry? Let's look at three food business plans with me. Welcome to refer to them!
Food Business Plan 1 I. Overview of Cake Shop
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.
Our store needs 95,000 venture capital.
Second, the business objectives
Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "
4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
Food business plan 2 I. General situation of the enterprise
Industrial and commercial registration invested 500,000 yuan to establish a food trading company. Business scope: wholesale and retail, stereotyped packaged food, beverage, canned food, non-staple food seasoning, health food, daily necessities, stationery and clothing.
Mainly engaged in food trade activities. Mainly acting as an agent and distributing the products of food production enterprises. Mainly sold to all kinds of large supermarkets, supermarket chains, wholesale to similar trading companies and circulation markets. The company has a website to communicate with customers.
Second, the personal situation of the business plan
I am the legal representative of the company. I am 44 years old, female, with a college degree, married and used to work in a cannery.
Familiar with the technological process and links of food production, and is the business director of the sales department. I lost my job during the restructuring of state-owned enterprises. I chose to start a business, do things I am familiar with and carry out food business activities.
Third, the market evaluation
A) To enter the market, first of all, there must be a first-line brand in the industry, which mainly has two points:
(a) brand products to enter the market to promote other products.
(2) Consumers need famous brand products, but the profit of spleen products is not rich, about 10%.
B) To be an agent for second-tier brands, first of all, the quality is excellent, and at the same time, we can compete with the products of the same brand for market share in price, and we can make enough profit, about 33%.
C) Acting as an agent to distribute local products. Take advantage of the psychology of consumers in this city. A familiar time-honored brand, with ancestral customers. The profit is around 20%.
D) selling mature products sold by other trading companies.
E) Develop market gaps, and use the registered trademark of the enterprise, the young head of He Ying brand series.
Carry out production according to the production and processing standards of the State Bureau of Technical Supervision to ensure product quality. Ensure the food safety of consumers.
The terminal production of vegetables is very seasonal, so large enterprises are not suitable for production and processing. However, small enterprises can't realize autoclaving process, which increases the cost of raw material selection.
The use of preservatives often leads to excessive sulfur dioxide. Damage to people's diet health is the focus of law enforcement departments' resolute crackdown, and ensuring the best quality products is the foundation of stabilizing the market.
At the same time, this series of private brand products is also the basic product in the company's future economic activities, and also the main commodity of Linli, which has brand significance.
Food Business Plan 3 I. Market Analysis
Fresh food is the favorite of modern people. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life. So how much investment does it take to open a cake shop, and what should I pay attention to?
In the process of cake consumption, customers will have a "preconceived" mentality. If you think the products of this cake shop are good after the first purchase, you will identify this one. Therefore, for the newly opened cake shop, it is necessary to retain customers. Pay special attention to it. Now people are pursuing health and don't like high-calorie food very much. Therefore, the concept of creating a healthy cake will increase its appeal to customers. We can mark the ingredients, production date and health benefits on each cake or bread.
Second, the equipment investment:
The simulation scheme takes a small shop of about 10 square meter as an example. It takes about 95,000 to start assets.
1, the rent is 5000 yuan.
2. The facade decoration is about xx yuan (including storefront decoration and light boxes).
3. The investment in shelving and selling Taiwan is about10.5 million yuan.
4. Employees (2 employees) need 500 yuan for uniform clothing.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes).
Third, the first purchase:
1, flour, cream and other raw materials, about 6000 yuan.
2, in the process of equipment purchase, we should pay special attention to the quality, because the use time is long. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, there are generally 17 discs in the "full set of teaching discs for cake making" on the market, including 70 sets of project technologies.
IV. Estimation of Economic Benefits
1, monthly sales (average): 2 1000 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is put on the right track.
2. Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.
3. Cost of goods: about 30%, about 5,000 yuan, salary: 10 square meter, a small shop needs 1 cake master, 1 waiter.
4. Miscellaneous expenses such as water and electricity: 700 yuan equipment depreciation expense: calculated for 5 years, RMB 1.333 per month.
5. Monthly profit: 6967 yuan. According to this estimate, the investment can be recovered in about one year.
Decoration style:
The names of chain stores are: orange, yellow, green, cyan, blue, purple and so on. And use rhinestones to create a sense of fantasy. Rhinestones give people a quiet, elegant and exquisite feeling, which is conducive to taking a nap while eating cakes, enjoying inner peace and fantastic beauty. Shops with different colors as the main colors give people different feelings, which is conducive to making the "cake" bigger!
B, European style, elegant gentleman environment, especially Shanghai is a city with high cultural accomplishment, and Europeanized life is gradually accepted by people! Compared with petty bourgeoisie.
C, the feeling of expanding the valley makes people move from Shanghai's petty bourgeoisie to such a good place as expanding the valley, which is clear and natural, giving people a kind of free and easy! Decoration materials mostly use natural stone and special natural shapes, because they are natural and slightly artificial, so the cost is relatively high.
Scheme with relatively low decoration cost:
Like ordinary storefronts, there are retail areas and cake workshops, as well as several hanging baskets and various tables and chairs. When you are tired of shopping, you can have a rest, because our shop sells milk tea and ice cream.
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