Where it is necessary to continue to use a registered trademark after its expiration, it shall apply for renewal of registration within 6 months before its expiration. If the application cannot be submitted during this period, there will be a grace period of 6 months. If no application is filed within the grace period, the Trademark Office will revoke it after the expiration. After examining the application for trademark renewal registration, the Trademark Office will issue a trademark renewal certificate and will not issue another trademark registration certificate. The original Trademark Registration Certificate will be used together with the Trademark Renewal Certificate. Influence of trademark renewal or not: the intangible assets represented by registered trademarks will be zero; The brand influence gained by the promotion of this trademark for many years is easily taken away by others and no longer belongs to you; If the trademark is re-registered by others, it can no longer be used; If no one else is registered, this trademark can no longer be used as a registered trademark and needs to be re-registered.

The importance of trademark renewal trademark renewal makes brand value-added trademarks become intangible assets of enterprises. This kind of intangible assets may have greater and more core competitiveness than tangible assets under certain circumstances. A trademark can be used continuously for 65,438+00 years. During this period, the extensive publicity and promotion of enterprises will inevitably accumulate a certain brand awareness and reputation, and the renewal of trademarks can just make this good impression continue. It is not easy to successfully register a trademark now, so many people choose to buy a registered trademark. The longer the registration time, the more valuable it is. After the renewal of a registered trademark, even if it is no longer used in the future, it may still fetch a good price. Trademark renewal application helps to apply for trademark registration of well-known and well-known trademarks earlier. The longer the service life, the more likely it is to become a well-known trademark or a well-known trademark by keeping the registered trademark valid through renewal. As can be seen from the above introduction, the trademark must be renewed in time to avoid irreparable losses.