When it comes to milk powder, Sanlu milk powder will always be mentioned more or less. Although it has been many years, people have a doubt when it comes to Sanlu milk powder. How did the chairman of Sanlu achieve the top three sales of milk powder in his company before? Personal analysis should be for several reasons:

First, there are some problems with milk powder. Although Sanlu milk powder is distressing now, it was really strong in those days. Sanlu milk powder solves the formula problem of breast-feeding milk powder, which is a dairy product prepared to meet the nutritional needs of infants on the basis of ordinary milk powder. It can remove the ingredients in milk that are not suitable for infants to absorb and utilize, and even improve some shortcomings such as low iron content in breast milk. It is also the case that its sales began to rise, but later, with the development of time, Sanlu milk powder began to deviate.

Second, powerful advertising As the saying goes, good wine is afraid of deep alleys. At that time, Sanlu milk powder was flooded with advertisements, including prime-time advertisements on CCTV channels, as well as advertisements in front of David TV stations, and sponsored some entertainment variety shows. In the supermarket, Sanlu milk powder was also placed in a conspicuous position, and the relevant salespeople kept selling it. In sales, Sanlu milk powder is also doing various promotional activities.

Three. Like many other products, Sanlu milk powder also invited celebrity endorsements. It is the existence of these stars that makes people choose to believe in Sanlu milk powder. After all, in people's minds, stars belong to public figures, and the products they recommend should be authentic. Even if they charge advertising fees, it should be for their own image, but the facts are contrary to their wishes.