Because Sakura products are relatively high-end, there are many fake ones.
At present, the kitchen and bathroom market is a mixed bag, and there are endless phenomena of imitation of brands. For example, the unqualified Sakura brand products mentioned in the article are from Suzhou Sakura Electric Co., Ltd., not Sakura Kitchen (China) Co., Ltd. Not long ago, the Suzhou Intermediate People's Court made a first-instance judgment requiring Suzhou Sakura to immediately stop trademark infringement and unfair competition and compensate Sakura Kitchen (China) Co., Ltd. for economic losses of 400,000 yuan.
It is understood that the current cherry blossom brands on the market include "Suzhou Sakura", "Shenzhen Sakura", "Zhongshan Sakura", "Taiwan Sakura", etc. Due to geographical relationship, many consumers mistake Suzhou Sakura for Sakura, a well-known brand in the kitchen and bathroom industry. "Suzhou Sakura" is located in Suzhou, Jiangsu, while Sakura Kitchen (China) Co., Ltd. is located in Kunshan, Jiangsu. Many consumers have difficulty distinguishing between them, causing confusion. Sakura Kitchen (China) Co., Ltd. has been seeking legal ways to solve this problem. On December 17, 2008, the Suzhou Intermediate People's Court made a first-instance judgment requiring "Suzhou Sakura" to immediately stop trademark infringement and unfair competition and pay compensation. Losses from Sakura Kitchen (China) Co., Ltd. Subsequently, the Suzhou TV Station News Channel specifically reported on the matter. In the report, the judge of the Suzhou Intermediate People's Court pointed out: "We believe that the subjective malice is very obvious, that is, there is an intention to cling and free ride. These behaviors all constitute Trademark infringement and unfair competition.” The report also compared the "Suzhou Sakura" LOGO with cherry blossoms to make it easier for consumers to identify when purchasing Sakura brand bathroom and kitchen products.
The brand logo is attached to the brand, which is mainly reflected in the use of cherry blossom graphics on the trademark, and the petals and colors are tried to imitate cherry blossoms. The English letters use "SAFFRON", "SAEUFA", etc., and the cherry blossom trademark graphics It has a red background with five white cherry blossom petals, and a green background with the white English name "SAKURA" below.
In addition, some companies use brand names that are very similar to cherry blossoms such as "Sakura", "Sakura Rain" and "Sakura Spring" and English letters such as "SAFFRON", and use them in the font, size and color. Trying their best to imitate cherry blossoms, they also use cherry blossom graphics on their trademarks to confuse consumers. There are also some companies that claim that the products they produce are commissioned by Sakura Kitchen (China) Co., Ltd., and are allowed to use the Sakura registered trademark and the words "Supervised by Sakura Kitchen (China) Co., Ltd." on their products and trademarks , some manufacturers claim that they are the same company as Sakura, and some claim that they are agents of Sakura Kitchen (China) Co., Ltd. Most of these "Sakura" products use door-to-door sales methods, and adopt free trials, and if you don't have enough money, you can owe them first, etc. to lure consumers into being fooled. Sakura Bathroom Kitchen (China) reminds consumers: When purchasing kitchen and bathroom products, they must carefully identify them and beware of being deceived.
As a socially responsible enterprise, Sakura Kitchen (China) Co., Ltd. has always aimed to safeguard the legitimate rights and interests of consumers and actively maintained the brand image and market order. Therefore, regarding the issue of counterfeiting, Sakura not only informs consumers through multiple channels how to identify Sakura products and where to purchase Sakura products, but also uses legal channels to litigate the rights of counterfeit brands. At present, after a series of legal processes such as evidence collection, prosecution, and court trials, preliminary results have been achieved. Among them, the infringing trademark names that have been judged to have taken effect include "Nantong Sakura" and "Taiwan Sakura". The judgment requires the infringing companies to immediately stop producing and selling infringing goods, and to compensate Sakura Kitchen (China) Co., Ltd. for corresponding losses.
Sakura Kitchen (China) Co., Ltd., as a professional manufacturer with 31 years of background, is committed to integrated kitchens, range hoods, gas stoves, disinfection cabinets, sinks, gas water heaters, electric water heaters, and faucets. , Yuba full line of kitchen and bathroom products production and sales. Sakura is also the first Taiwan-funded enterprise in mainland China to obtain China's foreign trade rights, and has been awarded the honorary titles of Kunshan City's "Best Foreign-Invested Enterprise" and "Top Ten Foreign-Invested Taxpaying Enterprises" for 12 consecutive years.
Sakura pioneered the long-term free oil delivery service for range hoods in 1978, and the long-term free safety inspection service for water heaters in 1986. These all confirm that "We think more about you." "Sakura spirit. Over the past 31 years, Sakura has been working tirelessly to promote the advancement of technology and life, and strive to provide consumers with high-quality professional products and create a high-quality life.