Recently, according to media reports, the company name of McDonald’s (China) Co., Ltd. has been changed to “Golden Arches (China) Co., Ltd.” McDonald's stated that the name change was due to business development needs. "This change is mainly at the license level, and daily business will not be affected in any way. In response to this McDonald's name change, the editor of Zhifuzi will answer the following questions for you? McDonald's What is the history of brand development? What impact will McDonald's changing its corporate name have on its trademark?

What is the history of McDonald's brand development?

McDonald's is a global large-scale enterprise founded in the United States in 1940. A multinational restaurant chain.

In 1990, McDonald's opened its first restaurants in mainland China (Shenzhen) and the Soviet Union (Moscow).

In 2014, McDonald's opened its first-tier cities to individuals in China.

In 2015, McDonald's China made a statement saying that McDonald's China has always strictly required suppliers to comply with China's laws and regulations on the use of antibiotics.

In October 2017, McDonald's corporate name "McDonald's (China) Co., Ltd." was officially changed to Golden Arches (China) Co., Ltd.

McDonald's changed its corporate name. What impact will the corporate name change have on the trademark?

Many people are worried that changing the company name will have an impact on the trademark. In fact, it will not. However, the editor of Zhifuzi would like to remind everyone that the trademark must be changed after the company name is changed, otherwise the trademark rights will be lost. .

So how to change the trademark?

To apply to change the name of the trademark applicant/registrant, submit the following documents:

1. "Application Form" ;

2. The applicant’s subject qualification documents (such as a copy of the enterprise’s business license, the natural person’s ID card/passport, etc.)

3. The applicant applies directly at the trademark registration hall Submit a copy of the handler's ID card; if a trademark agency is entrusted to handle the matter, submit a "Letter of Agency";

4. If the registrant is an enterprise, a certificate of change issued by the registration authority shall be issued by the industrial and commercial administration. Certificate of change from the registration department of the management agency;