Famous and excellent products are the brands of China.

MINISO is a fast-moving consumer goods retailer, established in 213 and headquartered in Guangzhou, Guangdong Province, China. The brand has developed rapidly and has opened a large number of stores around the world. The business philosophy of famous and excellent products is "simplicity, fashion and high quality", and its product line covers household products, cosmetics, stationery, small digital products, health care products and many other categories. The brand is loved by consumers for its simple design, affordable price and excellent quality.

Zhou Jianhong, the founder and chief designer of the famous and excellent products, said that the famous and excellent products were inspired by MINISO in Japan, which was full of strong Japanese style. The company advocates reasonable product pricing, provides high-quality goods at affordable prices, and enables consumers to enjoy a value-for-money shopping experience.

introduction to the characteristics of famous and excellent products

1. product positioning: collection of small commodities.

2. crowd positioning: young people in first-and second-tier cities (from middle school students to young white-collar workers), especially women.

3. Design orientation: Japanese product design+store design with "white tone/open space/space box".

4. store positioning: try to lay out the core areas of first-and second-tier cities, such as shopping centers, subway stations, bustling commercial streets and other places with high traffic.

5. As a collection of long-tailed small commodities, it is characterized by low unit price, strong practicability, small size, convenient transportation, rich categories (3, SKUs), fast product update and strong impulse purchase. Usually, people can buy a few pieces as soon as they pass by, even if they buy more, they don't feel bad.

for the above contents, please refer to Baidu Encyclopedia-－MINISO Famous and Excellent Products.