In addition to complying with Article 10 of the Trademark Law, we must also pay attention to identity and similarity. In addition to these, it will be more helpful for us to pay attention to the following points: 1. Be prepared for disasters. Companies often need to maintain a certain number of brand names (already registered or under conception), so that they can be supplemented at any time in case of a crisis. After being slapped by government agencies, immediately switch to a new brand to minimize the risk. 2. The product name should be true to its name. Pay attention to it at a glance and let people know what you are selling in one second. This is more flattering and can save a lot of advertising costs. 3. Ease of design. Businesses that attach great importance to advertising usually ask design companies to design standard words for product names. 4. Proper names. Proper names are the exclusive signs of things. Only when the name and reality match can it accurately reflect the characteristics of the thing and make it easy to pronounce and listen to. This is what the ancients meant by "justifiable words". Therefore, "according to the name" is an important principle of naming. Information reference: Muzi Trademark Agency Center