36 1 is a well-known sports brand in China, and its overall product is cost-effective. At the same time, we will cooperate with some sports events and sports stars to launch more high-end professional sports products. Product strength and reputation can rank among the top 10 in China.

Based on the change of the environment, 36 1 launched the brand remolding strategy. In the future, 36 1 will reshape its brand from the dimensions of brand, product and activity.

At the brand level, 36 1 will continue to adhere to the concept of "more love", and at the same time, through marketing activities, the "love" of 36 1 will be visualized, so that consumers can clearly perceive it.

At the product level, 36 1 will adhere to the concept of "providing consumers with just the right products", endowing products with just the right functions, simple design and world-class quality to meet the product attributes required by entry-level consumers.

Extended data:

By the end of 20 13, 36 1 Group had more than 7,800 sales outlets in Chinese mainland, with annual sales exceeding 5 billion yuan (RMB). In addition to continuously strengthening Chinese mainland's market share, the group will accelerate the expansion of the global market, provide high-quality products to more countries, and have spread all over the Middle East, Europe and other countries and regions.

36 1 has been honored as "China Famous Trademark", "China Famous Brand Product", "China Quality Inspection-Free Product" and "Top 500 Chinese Brands". Its sales performance ranks in the forefront of China, and its comprehensive market share of sports shoes ranks in the forefront of similar products in China for many years.

Baidu Encyclopedia -36 1