A trademark can be authorized for use by multiple companies or individuals. For example, if a group owns the trademark rights, it can authorize and license multiple subsidiaries to use it. However, it should be noted that within the same business scope, two different companies are not allowed to use the same trademark at the same time, and the use of other people's trademarks must be authorized by the trademark holder. When you need to sign a licensing contract, make sure it is constrained. If it is an exclusive use right, you can only authorize one company.

By signing a trademark use authorization contract, the authorized person can engage in production and business activities in accordance with the provisions of the contract. At the same time, the licensor should provide technical support and guidance to the authorized person, and should also supervise the authorized person's use of its registered trademark. product quality. For the authorized person, obtaining the right to use the trademark through formal trademark authorization channels can rely on the good brand influence of the trademark to quickly enter the market and be widely used in a short period of time at a lower cost and risk. market acceptance.

Benefits of trademark authorization:

1. The company's products can be instantly recognized by consumers through trademarks.

2. Improve the profit level of the enterprise.

3. Directly benefit from the trademark licensor’s huge promotional activities.

4. Obtain immediate interest and acceptance from retailers (sales channels).

5. The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., learn and even improve its good business model to drive the development of the company's own products.

Legal basis:

Trademark Law

Article 43

Trademark registrants may sign a trademark license contract , licensing others to use its registered trademarks. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark.

If you use someone else's registered trademark with permission, you must indicate the name of the licensee and the place of origin of the goods on the goods using the registered trademark.

When permitting others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.