How should the transferee reduce the risk of trademark transfer? Trademark transfer is risky, so be careful when purchasing. The huge difference in trademark transfer prices usually stuns the transferee. So how should the transferee reduce the risk of trademark transfer? Reduce trademark transfer: How should the transferee reduce the risk of trademark transfer? 1. When transferring a registered trademark, the transferor and the transferee shall sign a transfer agreement and submit applications to the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods. For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement. Second, when transferring a trademark, you must pay attention to whether the purchased trademark is legal and valid. The registration validity period of a trademark is 10 years. Once the period exceeds ten years, the trademark will be declared invalid. Therefore, before purchasing a trademark, the transferee needs to call the notary office to verify the legality of the trademark before submitting the information to the notary office. Pay attention to identify whether the trademark itself has derogatory connotations. If so, it is a trademark of bad quality, and you need to consider giving up purchasing the trademark. When a trademark is transferred, the trademark holder should transfer the similar trademark to the transferee. At this time, the transferee must clearly know whether the trademark holder has transferred similar trademarks together. Third, before signing a transfer agreement, the transfer price and use rights issues that have been negotiated in advance should be reflected in the agreement. Only by paying attention to these matters before making a trademark purchase and knowing how to identify good and bad trademark agencies can the transferee greatly reduce the risk of trademark purchase. ?