Qingtian County People’s Government
Overview of Qingtian County
Lin Rukui’s Works - Blooming and Prosperous
1. Overview of the development history of Qingtian Stone Cultural Industry
Qingtian stone is rich in reserves and distributed in more than ten towns and villages in Qingtian County. The main production areas are from Shankou Town to Fangshan Township, collectively known as Shankou pyrophyllite mine. They are of high quality and produce many famous stones. There are many varieties of Qingtian stone, and there are more than 100 famous and typical varieties. Qingtian stone is as gentle as jade, but has richer colors and more unique patterns than jade. Nature prints almost all colors into Qingtian stone, making it appear in brilliant colors such as blue, white, yellow, red, brown, purple, green, blue, black, and flowers. Qingtian stone is not only a rare craft carving material due to its beautiful color and fine texture, but also is favored by literati for its unique crispness and has become the stone of choice for seal carvers of all ages.
As a traditional fine craft, Qingtian stone carving has reached an unprecedented level of perfection in its carving skills, style shaping and artistic conception. Stone carving artists follow the natural characteristics of the stone during the creation process, give full play to the originality of artistic conception, apply techniques according to the material, and take advantage of the color. In terms of creative techniques, techniques such as round carving, openwork carving, high and shallow relief, and line carving are used alternately, coupled with meticulous carving, to create exquisite crafts with the characteristics of "precision, detail, beauty, wonder, and authenticity", thus enhancing the The similarity between the shape and natural objects is truly ingenious.
Qingtian stone carving is a bright pearl in the treasure house of folk art with a long history. The earliest work that can be verified is the "Qingtian Stone Huang" from the Songze Culture period unearthed in Huzhou City, about 6,000 years ago. The Zhejiang Provincial Museum has a collection of small stone pigs carved from Qingtian stone from the Six Dynasties, recording the historical traces of Qingtian stone carvings 1,500 years ago.
During the Tang and Song Dynasties, Qingtian stone carvings made great progress. The discovery of Qingtian stone Buddha statues from the Wuyue Kingdom of the Five Dynasties in the Longquan Twin Pagodas shows that Qingtian stone carvings in the Tang Dynasty made breakthrough progress in subject matter and techniques. By the Song Dynasty, Qingtian stone carvings absorbed the craftsmanship of "qiaoyu" and took advantage of Qingtian stone's own advantages in stone color, quality and carving ability, and pioneered the multi-layered carving technique.
According to the "Qingtian County Chronicle", in the Yuan Dynasty, "Zhao Ziang began to use the lamplight stone of my hometown to make seals." Wen Peng, a master of seal cutting, used Qingtian stone as a seal material instead of metal and tooth bones, which became famous in the world from the middle of the Ming Dynasty. Qingtian stone has made an indelible contribution to the art of seal cutting in my country.
In the Qing Dynasty and the early Republic of China, Qingtian stone carvings were repeatedly selected as tributes as a famous product in the south of the Yangtze River. On the 80th Longevity Festival of Emperor Qianlong, the ministers used Qingtian stone carvings to make a set (60 pieces) of "Baodian Blessing Book" seals as birthday gifts (now in the Palace Museum in Beijing). With the opening of ocean commerce, Qingtian stone sculptures were exported to Britain, the United States, and France. They participated in many international competitions and won awards at the 1899 Paris Competition, the 1905 Belgium Competition, and the 1915 United States Pacific International Exposition. In the second year of Xuantong, Qingtian stone sculptures won the silver medal at the Nanyang Entrepreneurship Conference held in Nanjing.
After the founding of New China, Qingtian stone sculptures have been selected as national gifts for foreign leaders many times. For example, in April 1956, Chairman of the Presidium of the Supreme Soviet of the Soviet Union Voroshilov visited, in October 1956, Indonesian President Sukarno visited, in January 1972, US President Nixon visited, and in 1978, our leaders visited North Korea. They all chose Qingtian stone carvings as national gifts to foreign dignitaries. In 1992, Qingtian stone sculpture stamps were issued. Qingtian stone carving art has gone to the world in a new form and entered hundreds of millions of homes.
In the past 20 years, Qingtian stone carving has developed rapidly. His works are exported to more than 40 countries and regions and are well-known at home and abroad. Dozens of works won the first prize for outstanding creative design in China’s second, fourth, fifth, sixth and ninth “Hundred Flowers Awards”. Approved by the State Administration for Industry and Commerce, Qingtian stone carvings have registered a "certification trademark" of origin, and Qingtian County has therefore been named the "Hometown of Chinese Folk Art" and "Hometown of Chinese Stone Sculpture" by the Ministry of Culture and the China Light Industry Federation.
2. Development status of Qingtian stone cultural industry from 2006 to 2012
Since 2006, the county party committee and the county government have vigorously developed and expanded the stone carving industry with the goal of building a "China National Stone Cultural City" The cultural industry has left surprising marks on the road of exploration and development.
1. Analysis of data related to Qingtian stone cultural industry from 2006 to 2011
By the end of 2011, there were 3,000 stone carving production companies in Qingtian County, including 68 companies with master brands. There are more than 1,000 shops specializing in stone carving products, and there are more than 300 shops specializing in Qingtian stone carvings in other places. The highest annual sales are more than 10 million yuan, and the lowest are several hundred thousand yuan. The annual output value of Qingtian County's stone culture industry jumped from 200 million yuan in 2005 to 1.23 billion yuan in 2011, and the industry profits and taxes reached 5 million yuan.
The continuous development of the stone culture industry benefits from stone carving talents. While promoting Qingtian stone carvings, Qingtian County has increased efforts to cultivate stone carving talents, established a multi-level talent training mechanism, and introduced a talent evaluation system; The free Qingtian Stone Sculpture Art School provides more than 200 professionals to the industry every year. In addition, potential young artists are sent to well-known universities such as Peking University to set up "senior talent classes" for training and further study, making the "pyramid" talent team of Qingtian County's stone carving industry more reasonable in culture and age structure, and the stone carving creation team is becoming increasingly large. , batches of artistic talents grew up here.
At present, the stone carving industry in Qingtian County is entering a golden period with many employees, large industrial scale, high production and sales, and rich quality products. There are 36,000 people engaged in the stone carving industry. The number of professional and technical personnel ranks first among all arts and crafts industries in Zhejiang Province. The total number of professional and technical personnel reaches 430. Among them, there are 7 Chinese Arts and Crafts Masters, 24 Zhejiang Arts and Crafts Masters, and 39 Lishui City Arts and Crafts Masters; 87 senior Arts and Crafts Masters, 151 Arts and Crafts Masters, and 191 Junior Arts and Crafts Masters. There is one intangible cultural heritage inheritor at the national level and two at the provincial level. Age structure: 9 people with senior professional titles are over 60 years old, 40 people are between 40 and 60 years old, 30 people are under 40 years old, 12 people with intermediate professional titles are over 60 years old, 55 people are between 40 and 60 years old, and 84 people are under 40 years old. There are 0 people with junior professional titles over 60 years old, 32 people between 40 and 60 years old, and 159 people under 40 years old. Educational background: 4 people have senior professional titles with high school education or above, accounting for 5% of the total; 26 people have intermediate professional titles with high school education or above, accounting for 17% of the total; 34 people have junior professional titles with high school education or above, accounting for 17% of the total.
The road to the construction of China’s jewelry and jade jewelry characteristic industry base
2. Key projects of the base
Since 2006, Qingtian County Party Committee and County Government have implemented policies one after another , measures have been introduced one after another, promoting the stone carving industry to move forward rapidly. The county finance and all sectors of society have invested a total of more than 500 million yuan in the construction of stone carving cultural industry projects. Among them, more than 80 million yuan was invested to build the Shuinan Stone Sculpture Industrial Park, and 276 stone carving workshops were concentrated in the industrial park for processing and production, initially forming a stone carving processing industry cluster; 26 million yuan was invested to establish the China Stone Sculpture City in Shankou Town, covering an area of ??6,000 square meters , with a construction area of ??4,600 square meters and 127 stores; more than 40 million yuan was invested to build the Qingtian Chinese Stone Carvings and Crafts Market in Shuinan, with a construction area of ??3,300 square meters; 30 million yuan was invested to build the China Raw Stone Market (Yamakou Slate), covering an area 5190 square meters, with a construction area of ??7649.88 square meters; 32 million yuan was invested to build a stone carving industrial park for production and processing, covering an area of ??4800 square meters, with a construction area of ??9600 square meters; 60 million yuan was invested to build the Shankou Qiansi Rock Culture Theme Park; The investment of more than 50 million yuan in the construction of the Qingtian Stone Sculpture Museum has effectively increased industrial concentration, improved the industrial structure, and upgraded the industrial level. At present, industrial cluster projects such as the Qingtian Stone National Mining Park and the Master Art Museum Group are being planned and constructed. The "three centers and one belt" stone culture industry layout has been initially formed to realize the one-stop production, appreciation and sales of stone carvings, and become a distribution center for famous stones and carvings in the country.
3. Base festival activities
Since the "Eleventh Five-Year Plan", milestones for the revitalization of regional culture have been erected one after another. Qingtian County has established a new concept of stone culture and continuously held large-scale stone culture industry festivals to realize the "co-flying" of stone carving culture and tourism, fully tap the tourism added value of Qingtian stone culture industry, and develop a tourism, shopping, and leisure area. The Qingtian Stone cultural tourism industry has realized a magnificent transformation from pure landscape tourism to cultural taste tourism.
(1) Consolidate the industrial foundation and create the “City of Chinese Stone Culture”
During the “Eleventh Five-Year Plan” period, Qingtian County will “promote Qingtian Stone Culture and create the Capital of Chinese Stone Culture” "As a strategic goal, we will overcome difficulties, pioneer and innovate, and vigorously promote the steady and healthy development of Qingtian stone carving industry.
The work "Loquat Fragrance"
In the past five years, we have insisted on taking the development of the stone carving industry as the focus of the creation of the "City of Chinese Stone Culture". In 1995 and 1996, Qingtian County was designated by the state respectively. The Ministry of Culture and the Ministry of Agriculture named it "Hometown of Chinese Stone Sculpture Art" and "Hometown of Chinese Stone Sculpture". In 2006, Qingtian Stone Sculpture was included in the first batch of national intangible cultural heritage lists and won the honor of "Top Ten Geographical Indication Regional Brands"; In 2008, the Zhejiang Provincial Department of Culture included Qingtian stone carvings in the first batch of Zhejiang Province intangible cultural inheritance base inheritance and protection projects. The Qingtian County Stone Sculpture Industry Association was awarded the Industry Outstanding Contribution Award by the Zhejiang Arts and Crafts Association, becoming the only one in Lishui City to receive this honor. County Arts and Crafts Association. In 2010, Qingtian County won the title of "City of Chinese Stone Culture", Qingtian stone carvings won the Chinese Well-known Trademark, and won the title of "City of Chinese Stone Culture" as a characteristic area. In 2011, the State Administration for Industry and Commerce recognized the certification mark "QINGTIANSHDIAO and Pictures" as a well-known trademark in China, becoming the country's first well-known trademark in the stone handicraft category. The acquisition of these titles has injected vitality into the development of Qingtian stone carving industry, pushing Qingtian's regional influence and Qingtian stone culture to a climax.
In 2010, CCTV's "Treasure Hunt" came to Qingtian scene
(2) Enrich the publicity carrier and hold various stone carving cultural themed activities
In the past five years, Qingtian County We attach great importance to the promotion of Qingtian stone carvings and build the Qingtian stone carvings brand through various channels and methods.
Firstly, the third "China Qingtian Stone Sculpture Festival" and the fourth China Famous Stone Sculpture Art Exhibition, the Chinese Stone Culture Capital Naming Conference, the Chinese Famous Stone Auction, and the 2010 World Famous Stone Sculpture Art Exhibition were held in succession. Stone exhibition, Chinese famous stone boutique exhibition, Chinese stone culture forum and other activities. Organize various stone sculpture display and publicity festivals such as "China Love·Qingtian Seal" Shanghai World Expo theme event day.
The second is to invite CCTV’s “Treasure Hunt” column to Qingtian. In 2009 alone, the Qingtian stone carving collection was featured on CCTV's "Treasure Appraisal" column, attracting many collectors to offer treasures. Cooperating with CCTV 2, CCTV 4, CCTV 8, Economic Daily, Zhejiang Daily, and Zhejiang TV Station, we have reported on Qingtian stone carvings more than 500 times.
The third is to use stone as a medium to gather influence. In 2010, a large-scale special auction of famous Chinese stones was held, with a total transaction price of 53.182 million yuan, setting a historical record for a special auction of famous Chinese stones, and setting off a new climax in building the "City of Chinese Stone Culture". At the World Famous Stone Exhibition, held for the first time at the "Chinese Stone Culture Capital" naming conference, there were more than 100 kinds of stones from 12 countries on four continents, and the highest price of raw stone trading reached more than 1 million yuan per kilogram. At the 2007 Beijing auction, the Qingtian stone sculpture "Pavilions and Mountains" sold for a high price of 13.44 million yuan, setting a record for contemporary Chinese handicrafts.
The fourth is to carry out the “100 Qingtian Stones to Send to Hundreds of International Friends” campaign. The overseas Chinese collecting craze has spawned the "valet collection" business, promoted stone culture online, masters launched the "Good Works for the Country" campaign, and cultural figures established the "Jiangnan Stone Music Workshop". The transformation of Qingtian's stone carving industry has incorporated diverse and open elements, and is exciting. It’s dizzying. Qingtian Stone Sculpture has participated in the selection of the "Four Famous Stones" across the country for many times and has achieved remarkable results.
Not only that, Qingtian County has also invested millions of yuan in organizing Qingtian stone carving cultural industry promotion and exhibition activities in Shanghai, Hangzhou, Shenzhen, Yiwu, Lishui, Fujian, Lin'an and other places to promote Qingtian stone carving to the whole country. Promotion in various places has comprehensively improved the visibility and reputation of Qingtian County and Qingtian stone sculptures.
(3) Focus on refining and deepening, and vigorously promote the stone carving intangible cultural heritage culture
After Qingtian County successfully applied for World Heritage in 2006, it has always focused on refining and deepening the intangible cultural heritage culture. Through the inheritance of stone carving skills, the expansion of the stone carving industry, and the naming of "Chinese Stone Culture Capital", Qingtian stone carving cultural connotation has been expanded and a distinctive intangible cultural heritage culture has been created. By establishing a national-level intangible cultural heritage protection base and a provincial-level intangible cultural heritage promotion and display base, Qingtian stone carving culture and its display forms have been further enriched.
(4) Carry out aesthetic theoretical research and further expand stone carving culture
In 2006, Qingtian County established a stone carving research center and insisted on publishing a professional publication on Qingtian stone carving every quarter—— "Qingtian Stone Sculpture" magazine; in the past few years, the government has collected, organized, compiled and published more than 60 theoretical monographs on stone carving including "Qingtian Stone Sculpture"; opened the country's first professional portal for the study of Qingtian stone culture - China Qingtian Stone Network; established Xiling Seal Society’s Qingtian Seal Studies Research Base has become Xiling Seal Society’s first seal studies research base in China. We have cooperated with Xiling Seal Society to hold Qingtian Stone seminars many times, attaching great importance to the status of Qingtian Stone in seal culture, carrying out academic exchanges and theoretical discussions, promoting the revival of the culture of the "ancestor of seal stones", enhancing the meaning of Qingtian stone carving culture, and forming New competitive advantages in Qingtian stone carving industry.
(5) Collect high-end works to give full play to the functions of the Stone Sculpture Museum
Qingtian County has set up special funds for stone culture and collects works every year to enrich the Stone Sculpture Museum, including "Sorghum" and "Happy Flowers and Full Moon" and other national treasure-level stone carvings. In the past five years, the Stone Sculpture Museum has received more than 300,000 tourists from home and abroad. It has given full play to the long-term publicity and exhibition function of the Stone Sculpture Museum, allowing Qingtian Stone Sculpture Cultural Exhibitions to be held every year, every month, and every day, effectively expanding the influence and popularity of Qingtian Stone Sculpture.
4. Advantages of base development
(1) Leaders at all levels attach great importance to it
Since the "Eleventh Five-Year Plan", in order to accelerate the development of the cultural industry, further promote In order to transform and upgrade the economy, continuously meet the spiritual and cultural needs of the people, and strive to promote cultural development and prosperity, the Zhejiang Provincial Party Committee and the Provincial Government issued the "Chinese *** Zhejiang Provincial Committee and Zhejiang Provincial People's Government's Notice on Promoting Cultural Development and Prosperity in Zhejiang Province" "Notice on the Outline (2008-2012)" and compiled the "Zhejiang Province Cultural Industry Development Plan (2010-2015)". This has created good conditions for accelerating the development of Qingtian stone cultural industry.
In 1998, the county government took the lead in establishing the Qingtian County Stone Sculpture Industry Management Office and the Qingtian Stone Sculpture Industry Association to guide and promote the healthy development of the stone carving industry. In 2010, the Stone Sculpture Industry Office was renamed Qingtian Stone Sculpture Industry Protection and Development Bureau to strengthen the management of Qingtian Stone Sculpture Industry and be fully responsible for promoting the protection and development of the stone carving industry.
In 2008, the county party committee issued the "Decision on Accelerating the Development of Qingtian Stone Cultural Industry". The county government allocates no less than 5 million yuan in special funds for the protection and development of the stone cultural industry every year for market cultivation, talent training and Work at the Stone Culture Research Center.
In August 2009, Premier Wen Jiabao of the State Council visited the Stone Sculpture Cultural Industry Zone during his inspection trip to Qingtian; Provincial Party Committee Secretary Zhao Hongzhu, former Governor Lu Zushan and other provincial and municipal leaders conducted many special investigations on the development of the stone carving cultural industry. Situation; The Provincial Party Committee and the Provincial Government have fully affirmed Qingtian County’s efforts to develop the stone carving industry in recent years, and have issued important instructions many times, pointing out the direction and clarifying the goals for the development of Qingtian County’s stone culture industry.
(2) The stone culture industry has begun to take shape and has significant benefits
Attach importance to the combination of stone carving culture and tourism to extend the added value of the industry. Since 2009, with the "Qingtian Stone Sculpture Museum" as the center and combined with stone culture industry bases such as China Stone Sculpture City and Qingtian Stone Culture Theme Park, the national 4A-level "Qingtian Stone Culture Tourism Area" has been successfully created.
Relying on the existing rough stone trading, carving processing, and market sales, we have built a relatively complete stone culture industry development chain, cultivated a number of private stone culture backbone enterprises, and introduced Bahrain, Shoushan, Changhua and Well-known jade stones from all over the world come to Qingtian for trading, forming the most distinctive industrial structure in China and effectively promoting the development of industrial clusters.
By cultivating and supporting the development of stone culture enterprises, carrying out the introduction of raw materials and base construction, in-depth creation of works, market development, brand creation, etc., Qingtian stone culture industry has begun to take shape, with significant benefits, effectively promoting the income of employees. It strengthened the confidence in industrial development and laid a solid foundation for accelerating the development of stone culture industry in Qingtian County.
The work "Looking at the Starry Sky"
(3) Rich resources and strong industrial potential
First, there are rich raw stone resources. According to statistics, the total identified reserves of pyrophyllite are 11,084,000 tons, of which about 1% is stone material that can be used for carving.
The second is the advantage of land resources. The county's stone culture industry is distributed in 5 towns including Hecheng, Youzhu, Shankou, Fangshan and Renzhuang. The land resources that can be used for the development of the stone culture industry are abundant and the development potential is great. It can create a "ten thousand meters stone culture industry" bring".
The third is the advantage of human resources. Qingtian Stone Sculpture Art School was established in 2008, enrolling 200 students in 3 classes every year, which can continuously cultivate reserve talents for the industry. Qingtian County also actively carries out on-the-job training for practitioners and establishes and improves the stone culture talent training working mechanism of "government guidance, industry guidance, unit autonomy, and individual voluntariness". Cooperate with the China Academy of Art to organize art theory training courses for intermediate and senior talents to continuously promote the improvement of the overall level of the industrial team.
(4) Convenient transportation and significant location advantages
Qingtian County has outstanding geographical advantages. It is located in the fertile southeastern Zhejiang Economic Zone and is a famous hometown of overseas Chinese. It is 295,000 kilometers away from the provincial capital Hangzhou. meters and 50 kilometers away from Wenzhou City, where private capital is developed. At present, the transportation network of railways, highways, sea transportation and national highways has been fully formed. The conditions for exporting to the international market, connecting internal and external markets within the province, and two-way circulation of resources, superior geographical location, and convenient transportation provide favorable development space for the development of Qingtian stone cultural industry.
(5) Stable financing to ensure sustainable development of the industry
Qingtian County also has the courage to pioneer and innovate, pioneering the country's first stone sculpture mortgage loan business. In the past three years, the amount of stone sculpture mortgage loans has exceeded more than 1 billion yuan, providing strong financial support to stone sculpture operators, effectively solving the financing development problems of the stone sculpture industry, and ensuring the sustainable development of the stone sculpture industry.
(6) Facing the world, the advantages of being a hometown of overseas Chinese are obvious
Qingtian County has attracted nearly 3,000 Qingtian overseas Chinese stone dealers who are actively engaged in rough stone business at home and abroad, of which more than 1,000 Qingtian overseas Chinese are specialized in Dedicate yourself to searching for stones and "scouring for stones" around the world, and enter the rough stone market in Qingtian County. This management method has expanded the quantity and variety of raw stones, pioneered a new path, and achieved the expansion and sustainable development of the stone culture industry.
Works of Zhang Aiting - Harvest
3. Prominent problems encountered in development
Qingtian County has achieved great results in the process of exploring the development of stone culture industry , but also encountered many difficulties and problems, mainly including:
2010 China Stone Culture Capital Naming Conference Awarding Ceremony
(1) Lack of some professional talents. There is a shortage of talents in stone carving theoretical research, publicity and marketing planning, and work innovation in the industrial team. In particular, there are not many comprehensive talents who understand stone carving and are proficient in business management. They need to be cultivated or introduced quickly.
(2) The enterprise is small in scale. Stone carving enterprises are small in scale, have weak independent development and artistic innovation capabilities, single marketing models, and weak market competitiveness, which affects industrial development. The paternalistic management and operation model makes it difficult to attract all kinds of talents, form an operation team, and expand the scale.
(3) The rough stone market is not standardized. Restricted by Qingtian stone resources, the resources of high-end Qingtian stone are decreasing day by day, and the circulation of ordinary carved stones is not smooth, which affects the prosperity of the stone carving market.
(4) Lack of low-end products. The lack of development of popular popular products affects the scale of the industry.
IV. Development positioning, planning and major measures of Qingtian stone culture industry in the next 10 years
1. Industrial development positioning
Closely focus on "building a Chinese stone culture" With the overall goal of "Qingtian City", we implement the development strategy of "stones from other mountains, Qingtian makes tools", give full play to the advantages of Qingtian's Chinese jewelry and jade jewelry characteristic industry demonstration base, support the industrialization of Qingtian stone carvings, focus on expanding the market scale, and introduce Taking gemstones as a breakthrough, we will use cultivating leading enterprises and accelerating industrial agglomeration as carriers to build the overall layout of the "ten-kilometer stone cultural industry belt in Shankou Town, Ounan Street, and Youzhu Street", and fully promote the entrepreneurship and innovation of Qingtian stone cultural industry, and comprehensively Improve the comprehensive strength and market competitiveness of the stone culture industry, and strive to achieve an annual sales output value of 10 billion yuan through efforts within 5 years, forming the most influential gemstone gathering area in Zhejiang.
The work "The Gentleman in the Stone"
2. Ten-year development plan
(1) Overall layout
Building the "Three Hearts and One Belt" "The overall layout is to build a "ten-kilometer industrial belt" based on the three centers of Hecheng, Youzhu and Shankou. Based on the existing two major industrial parks, two major markets, stone sculpture museums and stone culture theme parks in the industrial belt, it is planned to build a new large-scale Chinese jewelry and jade market in Youzhu; build a large stone culture enterprise cluster in Da'an; A group of master art museums will be built in Qiulu, and infrastructure facilities such as a jade and stone raw material distribution center and a national mining and stone culture theme park will be built in Shankou.
(2) Focus on developing seven aspects of stone culture industry
First, fine stone carvings. With the master as the leader, we will promote the construction of raw material bases, optimize resource allocation, highlight the traditional advantages of fine carving, build a high-end raw stone guarantee system that meets the requirements of high-quality products, actively develop high-quality and exquisite rare stone carvings, and strive to improve industrial competitiveness. .
The second is large stone sculptures. Comparing domestic arts and crafts and their market demand, we should aim at the domestic large-scale stone carving market. Large-scale Qingtian stone carvings have the most market potential, competitiveness, and development prospects. They can form large-scale industrialization and are the most important economic growth of the stone carving industry. point. Vigorously develop large-scale stone sculptures with decorative functions in the lobby and continuously expand the scale of the stone culture industry.
The third is the inlaid group sculpture. Rediscover the tradition of inlay production, improve production technology, introduce computer design, automated engraving machinery and related talents, significantly reduce labor costs, and enable large-scale assembly line production.
The fourth is tourism products. Facing the large domestic market for tourism products with a wide range of products, we must be market-oriented, use ordinary stones or waste materials, adopt automated mechanical carving, factory mass production, improve management and marketing models, make small profits but quick turnover, and expand the total volume.
The fifth is to introduce jade carvings. Drawing on foreign experience, introducing jade carving and talents, starting early and developing quickly, this is a new economic growth point for Qingtian stone carving industry. Help and support jade carving demonstration enterprises, build bases, and form a batch of jade carving works with Qingtian stone carving style.
The sixth is the characteristic stone seal. For the development of Qingtian stone seals in the next ten years, we must continue to strengthen the publicity of the special artistic effects of Qingtian stone seal carvings. Actively develop square seals with Qingtian stone as the main material and exotic stones as the supplement.
The seventh is ordinary carvings. The development of ordinary carvings must adhere to the industrial development policy of "increasing total volume, wholesale sales, highlighting characteristics, and comprehensive development", gradually establishing an industrial structure that is compatible with the market, and promoting the stone culture industry to scale, specialization, and industrialization. direction development.
3. Major measures to accelerate the development of the stone culture industry
(1) Strengthen organizational leadership. Establish and improve the coordination mechanism for major issues related to the development of the county's stone culture industry, strengthen the organic connection between various departments and aspects related to the stone culture industry, and form a joint force to promote the development of the stone culture industry. Based on the existing Qingtian Stone Sculpture Industry Bureau, a Qingtian County Leading Group for the Development of Stone Culture Industry will be established to strengthen the overall planning, coordination and leadership of the development of the stone culture industry.
(2) Implement support policies for the stone carving industry.
In accordance with the strategic deployment of the county party committee and the county government for the great development and prosperity of the stone carving industry, and combined with the current situation of Qingtian stone carving industry, the "Several Policies on Accelerating the Development of Qingtian Stone Cultural Industry" to accelerate the development of Qingtian County's stone carving industry were formulated to further promote the upgrading and transformation of the stone carving industry. management model to accelerate the development of the stone carving industry.
(3) Actively introduce and support leading enterprises. In accordance with the principle of "supporting the excellent, supporting the strong, supporting the special and supporting the big", actively introduce and support a group of leading demonstration stone culture enterprises with strength, integrity and technology, implement the strategy of driving large enterprises and large projects, and accelerate the formation of a A batch of large enterprises and large groups with strong core competitiveness, outstanding performance and great driving role. Give full play to the demonstration and leading role of leading stone carving enterprises, improve the popularity and competitiveness of Qingtian stone carving, significantly increase the share of Qingtian stone carving in the national handicraft market, and promote the development of industrial agglomeration.
Niu Kesi’s work - Furong Country’s Dawn
(4) Strengthen the construction of raw material base. Strengthen the protection and management system construction of various types of rough stone resources, strengthen the publicity of rough stone resource protection, and promote the sustainable development of the stone culture industry.
(5) Actively implement brand strategy. Continue to insist on building regional cultural brands, drive industrial development with regional brands, increase publicity efforts, promote the organic combination of the intangible market and the tangible market, promote the pulling effect of the intangible market on the tangible market, and achieve long-term and healthy development of the stone culture industry.
(6) Vigorously build a marketing system. Give full play to service functions such as market development, corporate publicity and work information release, encourage and support enterprises to develop new transaction methods such as chain operations, direct supply and direct sales, and online transactions, guide and support powerful enterprises to establish marketing networks in large and medium-sized cities, A number of professional exhibition markets will be opened to form a multi-level and multi-form market system based on corporate headquarters and with large and medium-sized cities as outlets.
(7) Expand internal and external exchanges and cooperation. Implement the "bringing in" and "going out" development strategies to encourage and support stone culture enterprises to carry out international operations in R&D, production, sales and other aspects. Attract domestic and foreign capital, talent, technology and other elements to participate in the development of the stone culture industry, introduce large enterprises, large groups and strategic investors with strong strength and advanced technology to strengthen the leader of the stone culture industry.
(8) Accelerate industrial management innovation. Promote stone culture enterprises to innovate in cost management, process management, quality management, publicity and marketing planning management, etc., and strengthen basic enterprise management. Encourage and guide enterprises to learn from advanced domestic and foreign management concepts and methods such as excellent performance models and refined management, so as to make enterprises bigger and stronger.
(9) Pay attention to the publicity work of the stone culture industry, and use the efforts of the entire county to build Qingtian County into the most influential stone culture industry cluster in Zhejiang. We will also carry out publicity around the development policies and development priorities of the stone culture industry to form a good public opinion atmosphere for industrial development, increase the international and domestic popularity of Qingtian stone culture industry, and create a good situation in which Qingtian stone culture industry is open, cooperative and inclusive.
The road to building a characteristic industrial base for jewelry and jade jewelry in China