On April 6, the news that trademarks related to "Sanxingdui" were registered has caused heated discussion. Sanxingdui Museum staff said that Sanxingdui Museum hired a specialized trademark office to handle trademark matters. In the early stage, the museum only registered part of the "Sanxingdui" trademark. As early as when the Sanxingdui sacrificial pit was first excavated, many businesses discovered the business opportunities and rushed to apply for "Sanxingdui" related trademarks.

QiChacha’s intellectual property information shows that there are currently more than 200 “Sanxingdui” trademark applications filed, covering multiple trademark categories such as fabric sheets, leather and leather goods. Among them, the earliest "Sanxingdui" trademark is trademark No. 599547 applied by Hongnan Cotton Textile Co., Ltd. in Guanghan City, Sichuan Province in 1991. This trademark is Class 24 and mainly serves coarse woolen cloth. It is currently registered. .

“There are too many types of trademark registrations, and our museum cannot register all categories of Sanxingdui related trademarks.” On April 6, Sanxingdui Museum staff explained that currently the museum mainly manages some related trademarks registered by itself. If some merchants’ preemptive registration of trademarks involves disputes, “We have hired a specialized trademark firm to handle these matters for us.”

Extended information:

Extended reading - The trend of malicious trademark squatting should be completely purified

Malicious trademark squatting is not only against public order and good customs, but also a breakthrough in relevant laws. The Trademark Law clearly stipulates that the trademark applied for registration shall not conflict with the legal rights previously obtained by others; any trademark that is harmful to socialist morals or has other adverse effects shall not be used as a trademark.

Looking at some of the current trademark squatting behaviors, most of them are suspected of being "famous" and "impertinent", and their essence is very different from the original intention of protecting intellectual property rights. Low registration costs, huge profit margins, and attractive commercial value have gradually turned trademark squatting into a "gray industry", spawning a large number of people who make a business of squatting on other people's trademarks and logos, and use threats, complaints, Professional trademark squatters who harass the actual right holders through litigation and other means, and then seek illegal profits.

This not only disrupts the order of trademark registration and damages the normal atmosphere of intellectual property protection, but also poses a new risk to the rights and interests of unspecified groups of people. In this regard, it is necessary to increase the intensity of punishment at the institutional and legal levels.

Poster News - More than 200 Sanxingdui trademarks have been registered. Sanxingdui Museum: Unable to register all categories, a trademark firm was hired to handle it