As a luxury, Chanel's success lies in its concentration, persistence and innovation in the past century. Chanel's target customers are elegant and fashionable women with spending power. Because customers focus and customers are concentrated, in marketing, Chanel pays more attention to leading fashion and leads the reputation of consumers with fashion.

Extended materials:

Marketing strategic purpose:

1. Sales promotion is one-to-one, and marketing is one-to-many;

2. Marketing means selling products well, while marketing means making products sell well.

purpose: customers will remember you when they don't buy, and think of you when they buy. In a word: "Build up customers' understanding of your products". Make customers familiar with you, which is why so many advertisements are desperately broadcast and desperately throwing money. Some people may ask that no one will buy it even if they spend money, but it is not. This is a process of building customer awareness and making products sell well.

There are mainly four marketing competitive strategies in marketing theory:

1. Directly compete with competitors; This strategy is mainly applicable to the situation that this enterprise has strong competitive strength, the strength of enterprises in the industry is equivalent or the strength of this enterprise is slightly superior, and the requirements for enterprises are of course high;

2, making it difficult for competitors to fight back; That is to say, adopting some measures and means is that competitors are in a failed or passive and inferior position before they can respond, which requires high strategy, innovation and technology of enterprises, and the feasibility in reality needs to be considered;

3. Competitive strategy of winning without fighting; Mainly adopt some tactics to force the other party to surrender and make concessions, and adopt some competitive means to force the other party to make a means to quit the field or industry, depending on the characteristics and specific circumstances of the industry;

4. Strategies for cooperation with competitors. This method is feasible, and it is a good medicine for enterprises with similar strength to achieve common development, which can not only achieve a win-win situation, but also enhance cooperation and realize corporate profits.

Baidu Encyclopedia-Marketing Strategy