Revitalize the tea industry and make Dahongpao "red". Bundle marketing of the landscape and tea industry, promote tourism with tea, and bring tea with tourism. The tea industry in Wuyi Mountain is booming! From traditional tea to tea beverages , tea food, tea pillows and a series of high value-added products, a green and environmentally friendly tea industry cluster is being formed. Before the interview, sit down and brew a pot of tea, and talk about any topic accompanied by the faint fragrance of tea... In tea culture In Wuyishan, the hometown of art, the interview seemed to have a different charm. Dahongpao is a famous golden business card of Wuyi Mountain and one of the top ten famous teas in my country. However, more than three years ago, the tea industry in Wuyishan was not so prosperous. When spring tea came on the market in 2006, one kilogram of camellia greens sold for only 1.2 yuan, and only one or two hundred kilograms of camellia greens could be harvested from one acre of tea garden. "The tea industry in Wuyishan at that time was a decentralized family production with small scale and backward technology. Tea farmers did not understand market information." Lin Mingsheng, director of Wuyishan Municipal Development and Reform Bureau, said. How to make Dahongpao truly "red" and make Wuyishan's unique tea resources an engine for economic development? In 2006, Wuyishan City determined to make the tea industry a pillar industry, established a tea industry leading group, and established a tea industry bureau. The "Three-Year Plan for the Development of Tea Industry" was formulated, which comprehensively analyzed the advantages and weak links of the city's tea industry development, and proposed a development plan for the tea industry in the next three years from 13 links including increasing area, expanding scale, improving quality, and increasing added value. . A set of combined punches to strengthen the tea industry has begun to attack - focusing on brands first to change the current situation of "famous tea but no famous brand" of Wuyi rock tea. Wuyishan has established a brand strategy focusing on Dahongpao. On October 8, 2007, the last Dahongpao tea collected from the mother tree was sent to the National Museum, becoming the only modern tea collected by the museum, which greatly increased Dahongpao's reputation. Secondly, focus on quality and establish a quality supervision system. Enterprises are required to produce in strict accordance with standards, establish traceability accounts for raw materials, and set up quality files for tea enterprises. Only after product tea is forced to be sent to the quality supervision department for inspection before it is put on the market can it be allowed to affix the special mark for the protection of Wuyi rock tea geographical indications, and at the same time formulate support policies. , encourage tea enterprises to create green food tea and organic tea bases. The third is marketing. By organically combining the beauty of Wuyi Mountain’s mountains and rivers with the fragrance of tea, we promote tourism through tea and bring tea through tourism, thereby establishing the Dahongpao brand across the country. This year, the three-year plan for the tea industry has borne fruitful fruits - many small farmer-style workshops have grown into formal enterprises. There are 136 tea enterprises in Wuyi Mountain that have obtained national QS certification, including "Wuyi Star", "Xiqiu", "Yuanzheng" and other 6 provincial famous trademarks for tea, "Wuyishan Dahongpao" is applying for a Chinese well-known trademark. In 2008, Wuyi Mountain had established 48,000 acres of green food rock tea bases and more than 100,000 acres of pollution-free tea garden bases. The total output value of the tea-related industry reached 805 million yuan, and the direct economic benefits of tea enterprises (farmers) increased by 30%. Now, Wuyi tea has jumped out of the mountains and entered the international market. At Capgemini Company, the largest tea export company in Wuyishan, there are tea merchants from abroad almost every day. "In the past, tea farmers carried burdens to deliver tea, but gradually they came on motorcycles, then 'pick-up trucks', and now many ride in cars." Liu Yining, director of the R&D Center of Wuyixing Tea Co., Ltd. laughed. Said. The tea industry that continues to heat up has not only enriched tea farmers, but also attracted Golden Phoenix. More and more companies that are optimistic about Wuyi Mountain tea industry are coming to invest. Wuyixing Company is one of them. "When we invested and set up factories in the mountainous areas of northern Fujian, everyone was not optimistic about it. But we are confident that such good tea cannot fail to sell at a good price. After 10 years of development, Wuyixing Company's sales reached 200 million yuan in 2008. Liu Yining said. Different from ordinary tea drinks, Dahongpao canned tea is a pure tea drink without any additives. Chen Shanming, general manager of Wuyishan Youqing Food Co., Ltd., told reporters, "This product has successfully solved the technical problem of short shelf life of canned tea. We plan to invest 150 million yuan in building a factory for production. The initial scale is expected to produce 40 million bottles per year." Today, Wuyishan The tea industry chain has extended to a series of high value-added products such as tea beverages, tea food, tea pillows and other health products, tea flavored toothpaste, tea handicrafts, tea wine, sobering tea and so on.

In Xiandian Industrial Park, a green, ecological and environmentally friendly tea industry cluster has been formed. "In the next step, we will use tea deep processing enterprises to absorb tea enterprises in surrounding counties and cities, turning this place into a depression for high value-added tea, and further promote the development of tea machinery, packaging and other related industrial clusters." Lin Mingsheng said . The saying in rock tea villages is "fighting for tea" Wuyishan Dahongpao is famous, but not many people know about Wuyishan rock tea. Walking into the Yancha Village where authentic rock tea is grown, the strong flavor of tea is everywhere. Upon entering Yu Shengliang's home, there was a huge root-carved tea table in the large living room, with teapots, tea cups, tea spoons, various tea leaves and tea snacks. "Let me make some aged rock tea for you to try. The older the rock tea, the better. It removes the heat from the tea leaves and makes it more moist." Yu Shengliang said as he boiled the water. Outside the floor-to-ceiling glass window, there are green bamboo poles on one side and lush tea mountains on the other. What is rock tea? "Because the tea trees in Wuyi Mountain grow on rocks." Yu Shengliang, a senior tea critic, said, "Look, there are rocks not far below the mud at the roots of the tea trees. It is the unique Danxia landform of Wuyi Mountain. The soil formed by the long weathering of stones has different characteristics such as PH value from other places. Tea trees cannot grow in such soil, and the tea leaves have a special flavor, which we call "rock charm". 'Yanguhuaxiang'!" Yu Shengliang's family has a long history of making tea. "I am already the sixth generation. The history of making tea in Yancha Village is even longer, more than 800 years ago. Fan Zhongyan wrote a poem about tea fighting in the Song Dynasty. , it tells the story of tea fighting here." Fan Zhongyan praised the quality of Wuyi Mountain rock tea highly in "The Song of Fighting Tea with Zhang Min", "The taste of fighting tea is light and refreshing, and the fragrance of fighting tea is thin orchid." In recent years, this folk custom of tea fighting has become more lively and has become a standardized event, a platform for technical exchanges and a channel for brand promotion. From August 18th to 22nd this year, more than 150 tea farmers from Yancha Village participated in the competition with 327 high-quality rock tea samples, an increase of nearly 65% ??from last year. In the Rock Tea Village, under the shade of trees, dozens of long wooden tables are placed, and tea tasting cups are lined up. They are divided into four series: Dahongpao, Cinnamon, Narcissus and Varieties. The judges are specially invited tea experts to review and send samples. It is composed of people, tea merchants from outside the city, etc. Tea merchants from Beijing, Shanghai, Fuzhou and other places came here in droves. The tea fighting competition held for five consecutive years has produced economic benefits. The rock tea that used to be "hidden in the mountains and unknown to people" has not only opened up sales, but the price has also been rising. In the past, there were many people who had a backlog of tea that could not be sold, but now the supply exceeds demand. This year's tea in August has been basically sold out. Now more than half of the tea farmers in Yancha Village have set up their own tea factories, and the tea farmers with the highest annual income reach several million yuan. This year, four series of Doucha champions were purchased by Fuzhou LaCrosse Tea Co., Ltd. at a high price of 720,000 yuan. Yu Shengliang, who has won many awards, opened the Qingtianyan Tea Factory, which has also upgraded from simple manual labor to mechanized production. It now has 6 integrated tea shakers, 1 large dryer, 1 small dryer, and Titian Tea Factory. There are 2 machines and more than 40 workers are hired every year during the tea picking season. "I think the most important benefit of the tea fighting competition is reflected in the ecology." Yu Shengliang said, "The environment has a great impact on the quality of tea. By controlling insects such as sparrows and tea caterpillars, the tea can meet the standards of organic food; the vegetation on the mountains With the increase, excessive sunlight can be blocked by trees, ensuring the humidity for the growth of tea trees, and the negative oxygen ion content is also high. "In order to sell at a good price, villagers are becoming more and more aware of protecting the environment. The damage has been reduced by consciously applying organic fertilizers and using artificial weeding and biological insecticides. The mountains in Wuyi Mountain are greener, the water is clearer, and there are more animals and plants." Yu Shengliang looked at the three trees "planted" in the house. The thick bamboo said with a smile, "When I built my house, I included these bamboos on purpose. I couldn't bear to cut them down."