Xicha Black Card VIP can enjoy 12 new product launch opportunities a year. On February 8, 2022, 65438+, Xicha member was officially renamed Hi VIP, and the names of members at all levels were updated. The VIP black card was changed to black card VIP, and the priority of making new welfare products by black card VIP was changed from 4 times to 12 times. Xicha, a brand founded by Shenzhen Meixixi Catering Management Co., Ltd., is headquartered in Shenzhen, Guangdong. 20 12 Xicha originated from an alley called Jiangbianli in Jiangmen, Guangdong. Xicha, formerly known as ROYALTEA, was upgraded to registered brand HEYTEA on 2065438+February 26th, 2006 because its trademark could not be registered. By the end of June 2022, 5438+ 10, Xicha had opened more than 800 stores in nearly 70 cities around the world. Among them, the number of stores in Shanghai and Shenzhen has exceeded 100. In 20 16, Xicha was invested by IDG Capital and angel investor He Boquan 1 100 million yuan. In July, 20021,Xicha completed the A round of financing of 500 million US dollars, breaking the financing record of China tea industry, with a valuation of 60 billion yuan.