PepsiCo's leading product is Pepsi Cola. The company hopes to increase its sales in the international market. The specific method is to change the packaging design and tap the market potential of China, Indian and Russian. The new marketing plan will take blue as the theme, corresponding to the red color in Coca-Cola packaging and advertising. The company wants to highlight the differences between products. Nowadays, in addition to the red, white and blue logo of Pepsi, Pepsi's new packaging is completely blue.

In 2009, a trademark with the theme of "smiling face" was launched. The theme is still red, white and blue, the main body is round, and the different radians of the middle curve represent different drinks. Charity Donation As of June 3rd, 2008, the total amount of cash and materials donated by employees of PepsiCo Foundation, PepsiCo and PepsiCo China to Sichuan earthquake-stricken areas will exceed 6.5438+million yuan, which will be used to help the earthquake-stricken areas and tens of thousands of victims and affected families.