Aijutu Clothing Aijutu is a clothing brand that targets young people aged 15 to 25 as its consumer group and takes sports and fashion concepts as its business direction. The company is affiliated to Heilan Group Co., Ltd. Heilan Group Co., Ltd. was founded in 1988 and is located in Jiangyin City, Jiangsu Province, in the Yangtze River Delta. It is a national-level large-scale comprehensive enterprise group developed with its main businesses of clothing and worsted fabrics. It has been selected as one of the "Top 500 Chinese Enterprises" for consecutive years. Introduction to Aijutu Clothing: Brand: Aijutu (other names: H2, H Rabbit, Eitoo, Eit∫too) Spokespersons: SHINee, Fx (missing Amber), Zhang Liyin Development area: Mainland China market The name of Aijutu is Eitoo, Originated from the Korean design group, all clothing styles are designed by Koreans and are created in conjunction with world trends. It is a brand new brand created by Heilan Group in 2010, focusing on youth, sports and leisure. The advertising budget at the end of 2010 is more than 50 million yuan, excluding endorsement planning fees. In 2011 it was 100 million. In September, it will be broadcast on CCTV 1-5, Hunan Satellite TV, and other prime time slots. Increasingly every year. The Aijutu model completely references the successful model of Heilan House (Heilan House is currently the number one men's clothing brand in China in terms of brand influence, popularity and annual sales). Don’t discount clothes, don’t participate in events, don’t mark prices inflated, and give away profits. Customers clearly understand the quality of their consumption. Since Aijutu’s hometown is Jiangyin, Jiangsu, most of the stores are in Jiangsu. On September 1st, dozens of Aijutu physical stores in Jiangsu opened at the same time! Aijutu Sportswear Co., Ltd. introduces Aijutu Clothing Co., Ltd. It is a subsidiary company established by Heilan Group with huge investment on January 28, 2010. Aijutu clothing is mainly designed for young people aged 15 to 25. The style is Korean clothing in the fashionable sports and leisure series. The company hires well-known design teams in South Korea with high salaries, and has established its own clothing production base in China. Relying on Heilan Group and The successful operation of Heilan House requires building a well-known clothing brand in the country. Aijutu stores opened in September in China. Several major advantages of Aijutu clothing: 1. The successful operation model of Hailan House. There are now nearly 200 franchisees who have signed up to join Aijutu, and they are waiting to open stores in September. 2. Hire top Korean designers to create popular model Korean clothing. 3. With financial support from the company, it will invest 100 million yuan in advertising expenses on the CCTV channel in October to carry out vigorous brand promotion.