as the last blue ocean in the e-commerce market, which trademark categories should fresh e-commerce enterprises start with for trademark protection registration? Haobiao. com takes fresh e-commerce as an example to make a simple and comprehensive trademark category analysis: from the service function, as a fresh product, it definitely needs a network platform as the display window of fresh products on the PC side, which is the 35th service project. It is best to protect the development of the network platform, and also need APP as the mobile traffic portal. APP is a new commodity project in 216 and belongs to the 91 group of the ninth category. If financing and other operations are needed later, it is best to protect the 36th financial category. As far as the types of goods included in the above fresh food are concerned, fruits, vegetables, meat, aquatic products, dry goods and Japanese food, cooked food and cakes will involve the 29 th, 3 th and 31 ST major trademark categories. The following is a list of the above-mentioned items related to category groups in the order of trademark category numbers from small to large: 1. Computer programs (downloadable software) under the ninth category trademark 91 electronic computer and its external devices; Downloadable computer application software commodity project; Second, 29 kinds of 291 meat, non-live poultry, game, gravy; 292 non-living water products; 293 Canned food (excluding soft-packed food, it is grouped with raw materials and finished products) 294 Pickled and dried fruits and products 295 Pickled and dried vegetables 296 Eggs 297 Milk and dairy products 298 Edible oil 299 Salad 291 Edible pectin 2911 Processed nuts 2912 Mushroom dried products 2913 Food protein, Tofu products III. Category 3 36 Bread and cakes. 37 convenience food; 38 meters, flour (including whole grains); 39 noodles and rice flour products; 311 bean flour, edible prefabricated gluten; 312 edible starch and its products; 314 salt; 315 soy sauce, vinegar; 316 mustard, monosodium glutamate, sauce, sauce and other condiments; 317 yeast; 318 edible flavors, spices and so on. Iv. Category 31 311 Unprocessed forestry products 312 Unprocessed cereals and agricultural products (excluding vegetables and seeds) 313 Flowers, horticultural products, vegetation plants 314 live animals 315 Unprocessed fruits and dried fruits 316 Fresh vegetables.