Scania company's lion eagle face logo was originally from Scania province in southern Sweden. Later, this coat of arms came from the emblem of the city lion and eagle-faced beast in Malmo. 1437, Eric of Bohemian king Pomerania awarded Malmo the badge of Gryphon. At that time, King Eric ruled Norway, Denmark and Sweden.
189 1 year, Vagnfabriksaktiebolaget i S? Deterger Company was founded, and the abbreviation of the company is VABIS, which is the name that makes the company a household name. 1906, registered the company trademark. The registered trademark is the name of Wabis who lives in an ellipse.
190 1 year, Maskin Fabrics Aktiebolaget Scania, located in Malmo, registered a trademark consisting of bicycle pedal crank, Gryphon and Scania name in the Swedish Patent Registry. The following year, the car with this classic logo officially left the factory. This is the first production car in Swedish history. Five cars were produced at that time.
19 1 1 year, Scania and Wabis merged and a new trademark came into being. The design of the new trademark is both simple and effective. As early as that time, company managers have realized the importance of maintaining a unique identity, which is a symbol recognized by the market. The pedal crank, the Sphinx and the names of Gryphon, Scania and Wabis were combined to become the new representatives of Scania-Wabis Co., Ltd., and such a legendary company logo was born.
According to the records of the Swedish Patent Registry, at first, Scania-Wabis was not enthusiastic about standardizing the size of their precious trademarks, but was only satisfied with submitting a simple description of the appearance of the trademarks to the Swedish Patent Registry. It was not until 1954 that Scania-Wabis decided on the exact collocation, color and use requirements of the trademark. At that time, the company made two standardized versions, one of which was relatively simple, with only the outline of pedal crank. Another version stipulates the exact ratio of blue, red, gold and silver. The company subsequently registered these two trademarks in most countries in the world, thus strengthening Scania's position as a leading manufacturer of trucks, buses and engines.
1969, Scania-Wabis merged with SAAB to form Saab-Scania Co., Ltd., and the proud company logo was temporarily suspended. It was not popular for companies to use trademarks at that time. During this period, only Scania's English name stood gracefully on the front of the car produced by the company, but the Gryphon did not have its own place. Only when the company needs to decorate the hood of an old truck will it reappear. 1984, Saber-Scania redesigned a trademark and the Griffin was used again. There are no pedal crank and VABIS names in the new trademark. It consists of two vertical ellipses, each ring represents a company, and the Sphinx is in the middle.
1In May, 995, Scania became an independent company again, adopting the original trademark as the blueprint and making modifications, that is, the logo of Scania Company that we see now.
"People often think that we know all about the trademarks and logos used in Scania's long and colorful development, but this is not the case," explained Anna Peirong, who is in charge of Scania's trademark project. "At work, I met some trademark versions that I didn't know because the files were lost. We would appreciate it if someone could provide more information. "