A logo is a mark that indicates the characteristics of something. It uses simple, significant, and easily identifiable objects, graphics, or text symbols as intuitive language. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions. The definition of sign in the modern Chinese dictionary is: a mark indicating characteristics. The "flag" in statistics. Statistical flag is also called identification. The attributes or characteristics possessed by each unit of the population are called flags. A logo is a symbol of spiritual culture. With the increasing trend of business globalization, the design quality of logos has been valued by more and more customers. Some large companies have realized that it is very important to spend a lot of money to design a good logo. It’s worth it, because the logo reflects the abstract visual image of the company. For us at Feitesi Advertising Design Company, designing beautiful and meaningful logos for our customers is no longer our ultimate goal. Our logo design positioning is to design "amazing" logos for our clients. What is "amazing"? Our current interpretation of it is "extraordinary" and can leave a visual shock to the viewer. So, after we have a big goal, how should we implement it? Feitesi's method is to analyze, explore and compare. Analysis - Try to analyze industry logos with similar attributes to those of your customers, and find out the industry characteristics that belong to the industry, so that you can grasp the specific design direction of the logo. Explore – Find something that makes a logo stand out and be classic. This is the most difficult aspect and completely relies on the designer’s design quality. Compare – After comparing multiple design options, choose the most suitable one. In fact, to put it more simply, a well-designed logo is like cooking a pot of delicious soup. It requires good selection of ingredients, good methods, and even more, a person who is good at making soup. Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide. To distinguish the source of goods or services, they are composed of words, graphics or a combination thereof. A distinctive sign. Trademark is a product of modern economy. It is different from ancient imprints. Modern logos carry the intangible assets of enterprises and are the medium for enterprises to transmit comprehensive information. As the most important part of a company's CIS strategy, the logo is the most widely used, the most frequent, and the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience. Trademark design fixes specific things, events, scenes and abstract spirits, concepts, and directions through special graphics, so that when people see the trademark, they will naturally associate it and identify with the enterprise. Trademarks are closely related to the operation of enterprises. Trademarks are an indispensable element in daily business activities, advertising, cultural construction, and external exchanges. As enterprises grow, their value continues to grow. Someone once asserted: "Even if a company "Burn all the assets of Coca-Cola with fire, and Coca-Cola can get back on its feet with its trademark." Therefore, enterprises with a long-term vision attach great importance to trademarks and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it does not objectively reflect the corporate spirit and industry characteristics, and has a scientific and beautiful shape logo, when the enterprise develops and makes changes and adjustments, it will cause unnecessary waste and losses to the enterprise. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan. In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easy to identify, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.

Answer from the official website of the World Intellectual Property Organization (WIPO) www.wipo.int: A trademark is a distinctive sign that identifies a product or service as being produced or provided by a specific individual or enterprise. The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products. Over the years, these marks evolved into today's trademark registration and protection system. This system helps consumers identify and purchase a product or service because the nature and quality of the product or service indicated by the unique trademark on the product or service meets their needs. According to the Trademark Law of the People's Republic of China (amended in 2001), visible signs (including text, graphics, letters, numbers, three-dimensional logo and color combinations, and combinations of the above elements).