General Manager Chen Haoyong

Singapore Gynco Entertainment (Singapore) Pte LTD] was established in Singapore, with the introduction of the business philosophy of Taiwan Gynco Audio-Visual Consulting Co., Ltd. as the main body. An investment company that continues to develop the markets in mainland China and the Asia-Pacific region.

Singapore Kinge Private Limited has invested in Shanghai and has been operating for 5 years. It specializes in audio-visual music and catering services, and continuously expands diversified consumption forms. It adheres to the management of "integrity service, sustainable operation" Concept, strive to promote decent, healthy and elegant leisure and entertainment forms, always take guiding consumption, cultivating the market, and correcting the KTV atmosphere as its own responsibility, striving to allow the majority of consumer groups to have a pure land of entertainment and leisure, in order to form a mass lifestyle and Chinese culture part of. At the same time, the company provides five-star standard software and hardware, and its profound technology and good management accuracy in audio-visual music and catering have been recognized and recognized by the majority of consumers, which has become the company's greatest honor and pride.

In early 1995, after three years of painstaking planning, the investment company spent US$6 million to take the lead in establishing an orthodox audio-visual leisure KTV integrating catering and singing in Shanghai. Two years later, it spent a huge investment of US$13 million. US dollars, two KTVs were established one after another, bringing the total number of KTV rooms in Shanghai to 238. It also took the lead in launching a series of special services, which had a huge impact on the public. The special services are as follows:

1. Male service and reception, eliminating pornographic involvement: promoting righteousness and advocating civilization.

2. Resolutely not charging tips, pricing by the minute: Establishing consumption without pressure, consumption without interruption, and consumption with excellent value for money.

3. Full-time training, standardized services: pre-employment training, on-the-job training, cadre development training, senior supervisor training, to establish a first-class service model.

4. Singing combined with catering, diversified consumption: to meet the public’s dual consumption needs, and advocate the combination of material enjoyment and spiritual enjoyment.

5. Noble and inexpensive, supreme enjoyment: At low consumer prices, you can enjoy magnificent halls, private rooms, high-quality audio-visual equipment, convenient computer karaoke systems and super-standard fire protection facilities.

6. Pursue customer needs and seek the highest quality: the 24-hour complaint hotline handles every opinion or suggestion with gratitude, and looks for opportunities for improvement and development in customer needs.

7. Innovate professional technology and drive market popularity: Adhering to more than ten years of audio and video technology, we will innovate to provide a more comfortable consumer space and promote the audio and video field that meets international standards.

8. Safety specification requirements: In line with the concept of "safety is the basic rights of customers", each private room is equipped with fire extinguishers, smoke detectors, smoke masks and other fire-fighting equipment; An "escape guide map" is installed behind the door of the private room to indicate the correct route to evacuate the scene in the event of a fire; various fire-fighting equipment is also equipped on the corridors of the public hall.

It is precisely because of the above characteristics and the inheritance and development of the corporate culture formed by the company's long-term operation by our employees that we have created a group of "Chinese people" with the same spirit, and this group of "Chinese people" has passed He practiced hard and strongly infected every customer, leaving a deep impression on each customer. While favored and supported by all walks of life, the company has received positive reports and recognition from media such as Wenhui Daily, Liberation Daily, China Culture News, East China Information News, Audiovisual World, and Maritime Literary Forum. , since 1996, it has received honors such as "Advanced Unit of the Year", "Winning Enterprise" and "Top Ten Civilized Entertainment Halls" issued by the public security units and competent authorities. At the same time, we are also grateful to the leaders of the central government, culture, publicity and other ministries as well as hundreds of batches of responsible officials from provincial and municipal cultural system units for their visit, guidance and consultation. They all said with satisfaction: Excellent and healthy leisure and entertainment can be found in "Qiangui KTV" Provide specific presentation and encourage good promotion.

After six years of unremitting efforts, the company's operating performance has skyrocketed at an average annual growth rate of 15%. It has established a good industry image in Shanghai, established a brand effect, and promoted the vigorous development of Shanghai's entire entertainment industry.

With the dream of making people all over the world sing happily, it is imperative for Qiangui Group to increase its investment in China. Relying on its internationally advanced facilities and equipment, unique business philosophy, business model, advanced corporate management, advanced business characteristics and other strong comprehensive strengths, it introduces healthy and entertainment catering services with international standards, and contributes to the construction of a prosperous spiritual civilization in Shanghai. , enriching the leisure life of domestic and foreign guests and enjoying global resources will play a positive role.

Chen Haoyong: The Four Keys to the Cash Cabinet KTV Shanghai "Shopkeeper"

"New Shanghainese" Written by Xiao Ran June 25, 2002 10:27

Chen Haoyong, who was born in Taipei City, Taiwan Province in the early 1960s, originally studied interior design and came to Shanghai with a company in 1993. In 1995, Qiangui KTV, which is well-known in Taiwan, entered Shanghai. Chen Haoyong was recruited to Shanghai Qiangui KTV, first as deputy general manager, and later promoted to general manager of the China Business Office of Qiangui Audio-Visual Consulting Co., Ltd., becoming the "shopkeeper" of Qiangui KTV in Shanghai. .

A. Chen Haoyong, the first health brand KTV in Shanghai, introduced that CASH BOX was named after a popular song ranking. Before entering Shanghai in 1995, it had accumulated 12 years of experience in Taiwan, its birthplace. When KTV first entered Shanghai, the color of KTV in this largest city in China was quite ambiguous. When people mentioned it, people would think of the ladies in the nightclub. To correct this perception, the cash register hired male waiters. Recalling the scene at that time, Chen Haoyong laughed and said: "Many people couldn't understand. They said how could there be no ladies in the KTV? There were also people who 'told fortunes' for the cashier, predicting that the cashier would close in three months. Who would the result be? I never expected that Qiancai has been booming until now. "As the first healthy and safe KTV brand enterprise in Shanghai, Qiancai has set a precedent in Shanghai's entertainment industry, established a good image for KTV, and corrected people's prejudices against KTV.

B. There are only three KTV cash cabinets in Shanghai with registered cash cabinet trademarks. Three companies have been opened in Shanghai in the past 8 years. Chen Haoyong explained that after the cash cabinet entered Shanghai, he discovered that there was already a cash cabinet in Shanghai named "Qian cabinet" KTV company, according to the company law, can no longer register a company named "Qiancai", but according to the Trademark Law, it can register "Qiancai". The current three companies, the Jing'an store is called "Shanghai Dynasty", the Huangpu store located on Zhejiang South Road is called "Shanghai Huake", and the Luwan store in Fuxing Park is called "Shanghai Shangge", they are all joint ventures between Qiangui Audio-Visual Consulting Co., Ltd. and local government departments Joint ventures and cooperation companies all display eye-catching "Qiangui" trademarks. Chen Haoyong specially reminded consumers to clearly recognize the "Qiangui" trademark to avoid misunderstandings about the health and safety of Qiangui KTV.

C. The opening of the first Jing’an store of the recognized No. 1 KTV brand in Shanghai caused a great response in Shanghai, and the social effect was particularly good. On average, the school receives more than 100 groups of friends from the arts and entertainment circles from all over the country every year, including those from as far away as Xinjiang, who come to Shanghai for inspection. According to Chen Haoyong, this year Qiangui made a statistics on the health-oriented KTV companies in the entire Shanghai area. The results showed that from the Qianqin KTV Jing'an store with 67 rooms, in less than 8 years, the number of rooms in Shanghai's healthy KTV has increased. There are more than 1,500, and there are more than 10 brand companies in the same industry, such as Holaday, Tongling, and Jinbihuihuang. Although the competition is fierce, the recognized first brand is Qiangui.

D. After 1997 when it entered Beijing and Guangzhou using Shanghai as its base, the number of money lockers in Taiwan has soared from 10 to 20. However, due to the changes in the situation in Taiwan, in 2000 the bank once again shifted its investment focus to the mainland and decided to use Shanghai as its base to expand the bank into Beijing and Guangzhou. In February last year, Chen Haoyong, who shouldered the heavy responsibility, officially entered Beijing as a Shanghai entrepreneur to develop the cash box KTV business. Relying on its vigorous development in the mainland, next year Qiangui will be restructured into a listed company and listed on the Taiwan Stock Exchange.

Reasons for “loving and hating” Shanghai

Having visited Beijing, Tianjin, Northeast China, Sichuan, Guangdong and other places, Chen Haoyong still loves Shanghai the most. I love Shanghai because of its prosperity and progress, because Shanghai has created a good investment environment and development platform for cashier KTVs, and because Shanghai is increasingly integrated with international standards. But Chen Haoyong's feelings for Shanghai are not just love, but a more complicated "love and hate". What is the reason?

Reason 1: Shanghai is the most standardized place in the country. Chen Haoyong lamented: "There is one reason for 'hating' Shanghai, because Shanghai is the most regulated place in the country. Shanghai handles things step by step, everything is in accordance with Regulations are based on the law and do not show mercy. In some places in the north, things can be done as long as there is a relationship. Shanghai has special rules and regulations, and it doesn’t matter if you have a relationship.” Chen Haoyong, who first arrived in Shanghai, had a lot of worries. of frustration. As early as when I was engaged in real estate, I made a lot of mistakes because I used the Taiwanese way of thinking about problems. Chen Haoyong used the Shanghainese mantra "The problem is not big" as an example: "When I first heard the other party say that the problem was not big, I really thought that the problem was basically solved, but after waiting for a long time, there was no further explanation. Later I learned that the so-called problem was not big. Actually, there is still a lot of homework to be done, so the way to adapt is to 'reset' one's thinking and then think from the perspective of a local. "Applying localization to business management means taking an international approach. The effect of training local employees on professional service concepts is obvious. Currently, among the 1,000 employees of Shanghai Bank, there are only 15 Taiwanese cadres, but Shanghai Bank can still operate smoothly.

Reason 2: Shanghainese are the most picky group in the country. In the early 1990s, Shanghai was still relatively lacking in material resources. Chen Haoyong remembers that when he first came to Shanghai, the luggage he carried with him weighed 93 kilograms. In addition to books and design tools, there are also a large number of personal daily necessities, from clothes, pants, shoes and hats to toothbrushes and toilet paper. At that time, it seemed that only Portman had a supermarket in Shanghai, and you had to use foreign exchange coupons to shop. But things are completely different now. Chen Haoyong said happily, "The highest standards of clothing, food, housing and transportation in China are all in Shanghai. Shanghai has the world's top fashion, and the clothes of Shanghai girls surpass Taipei and are catching up with Europe, the United States and Japan. When it comes to food, Shanghai can be regarded as a gourmet paradise. Just observe what Shanghai has to offer every day. The number of restaurants opening and closing shows how picky Shanghainese people are. From my perspective, Shanghai’s taxi industry is the best in the country in terms of hardware and driver service attitude.”

Chen Haoyong said that the character of Taiwanese people is between that of Northeastern people and Shanghainese people, and they can learn shrewdness from Shanghainese people. "In our store, we will meet some customers who live for 10 yuan and three hours of service. I found that Shanghainese take things in front of them very carefully, and they can calculate and think over and over again for a small profit. Looking at Shanghai from the front I think this kind of human character is a pretty good spirit. If it is used in the operation and management of a company, it will be beneficial to the growth of the company."

Reason 3: Shanghai is the most suitable place for Chen Haoyong and his family to settle down. His wife, daughter, and son have all settled in Shanghai. When he first arrived in Shanghai, Chen Haoyong first lived in Gubei for 2 years, then moved to Vanke City Garden for 5 years, and now lives in Xin'an Building in Jing'an District. In 1998, Chen Haoyong bought a 180-square-meter apartment building on Hongqiao Road. The price per square meter was 7,700 yuan. He paid in foreign exchange. Including furniture, decoration, home appliances and parking spaces, he spent *** $200,000. On the one hand, he bought a house because he had confidence in Shanghai and was ready to settle in Shanghai, and on the other hand, he bought a house out of investment needs. He rented the house to a foreigner for US$3,000 per month. Although the rent has now dropped to US$1,500, the return on investment is still quite high.

Chen Haoyong’s daughter is 18 years old and is studying in a key high school in Shanghai. His son is 16 years old and is in the third grade of junior high school. The two children have lived in Shanghai for 7 years and can speak fluent Shanghainese. They I only have the opportunity to return to Taiwan during winter and summer vacations throughout the year. Chen Haoyong said from the bottom of his heart: “If I were given another chance to choose, I would still choose to come to Shanghai.

In the past ten years, except for high technology, everything in Taiwan has been in decline, while the mainland is growing every day, and the hot spot among the hot spots is Shanghai. For me personally, the nine years in Shanghai were nine years of great career advancement. What I want to say is that Shanghai is the most suitable place to develop your career and the most suitable place to settle down. ”