Let me briefly talk about some of the components of a community. First, let’s clarify the concept of a community:

What is a community?

A group that has the same goals or interests, can interact instantly, communicate efficiently, and act in unison. On the basis of mutual trust, members form economic value through mutual benefit, which is a community economy. Social tools such as WeChat and Weibo, as well as the development of mobile Internet hardware and software, allow members of the community to be online 24 hours a day, seamlessly connected, and able to act immediately. Under these conditions, a community economy is formed. Among them, the core of the community economy is the community. With a community that meets people's expectations, economic effects will follow.

Elements of a good community:

1. Give a name that is simple and easy to remember

The name is a portal and the key to pre-screening accurate users. word. A good name should achieve the purpose of attracting fans and exclude irrelevant people from joining. Like our Three Stone Society, three stones are Lei, which means: be a responsible person and do things in a down-to-earth manner. The personalities of our three founders are also very relevant.

2. Invite people because they are noteworthy and active

Activity is the biggest problem in the community, and the early screening groups must be very active people. . At the same time, managers are responsible for activating the atmosphere and creating topics. If a group lacks regular professional topic creation over time, the group will die. There are also non-administrators who can create topics together. In fact, many people are divers, but these people have been paying attention, and this group of people accounts for 60%. At the same time, we must be good at discovering the opinion leaders in the group and let them be the big brothers and sisters. The activity of our Three Stones Association has always been high, precisely because of the correct way of operating it.

3. Online and offline activities every now and then

Activities are the basis for truly generating fan stickiness and exerting value. Activities must be planned in advance and fans’ data must be analyzed at the same time. Activities must be based on fans’ needs. Like to walk. At the same time, we must find ways to discover the needs of fans and create activities based on the needs. At the same time, the activities should also be released with the participation of the above opinion leaders. Online communities will eventually have to go offline, otherwise they will just be words on paper. Sanshihui has a 50 square meter villa commercial club in Chengdu, and in the future, it will recruit investment and join in to develop branches across the country. Let our members have a free gathering place wherever they are.

4. Strive for more benefits for everyone

Not only do we operate the group with the same values ??or feelings from different countries, but we also need to strive for more benefits for our members. But welfare is just the icing on the cake, the fundamental thing is values ??and feelings. A group with only welfare is not close. At the same time, if not used properly, welfare may become a burden to the group. We have been insisting on organizing activities such as Sanshihui's 21-day self-star training camp, which can not only help improve members' capabilities and allow them to grow faster, but also enjoy benefits such as prizes and rewards, increasing community stickiness.

5. Focus on interest at the beginning

It should not be too utilitarian at the beginning. Interest is the easiest thing to bring people who don’t know each other together. Utilitarian things can be slowly implanted to turn fans into hardcore fans and then members, giving them some rights in the group. Step by step, fans who operate in this way can really help us.

6. Block those who cause sabotage directly.

Those who destroy group relationships, harass other people, and post random advertisements. There must be no mercy on these people, they must be kicked out directly. If left unchecked, the credibility of the group leader and the sense of belonging of the group leader will be seriously reduced. The activity of the group gradually disappeared. Special advertising time can be stipulated, and red envelopes must be given when advertising. There will always be a few black sheep, and as the community grows, the authority of the group leader will be tested.

7. Consciously set up some disputes (advanced)

If used well, disputes are a very effective way to enhance community cohesion and activate the community atmosphere. The general process is: discover potential points of dispute - provoke disputes - and finally the administrator intervenes to resolve the entire dispute with fair methods or humor. This is not recommended for the unskilled. Failure to do so will affect the credibility of the entire group. Our community usually has a fixed problem discussion time in the evening. Everyone can express their opinions freely, which also greatly activates the community.

8. Values, the establishment of a shared vision (advanced)

When a brand or community becomes bigger and bigger, there must be a shared vision desire or this value to guide everyone. Just like religion, something like a "doctrine" sprouts up. For example, our Sanshihui culture: be a responsible person and do things in a down-to-earth manner. Naturally, this type of reliable people will be attracted. When a correct value is deeply rooted in the hearts of the people, that is when this group of people really begins to have influence. At this time, a large number of people with the same values ??will flow in, producing a large amount of economic effects. In fact, the most fundamental thing of the community is this common value.