The car logo with a "T" is Tesla Motors.
Tesla is an American electric vehicle and energy company that produces and sells electric vehicles, solar panels, and energy storage equipment. Headquartered in Palo Alto, Silicon Valley, California, it was first co-founded by Martin Eberhard and Marc Tarpenning in 2003 and was founded by Elon in 2004. Elon Musk entered the company and led the Series A financing.
The founder named the company "Tesla Motors" in honor of the physicist Nikola Tesla.
Extended information
It turns out that this simple logo is not only the acronym of the inventor Tesla (Tesla), but also has a deeper meaning behind it. Tesla CEO Musk explained on Twitter that the stylized "T" is actually a hint to the company's products, saying that the T-shaped logo represents the cross-section of the electric motor.
The main part of the letter T represents part of the motor rotor, while the second line at the top represents part of the peripheral stator. Tesla also has similarities with SpaceX in terms of logo design.
SpaceX is another of Musk’s bold ventures, building rockets and sending payloads into orbit. Musk said in a tweet that the deformed "X" in the SpaceX logo represents the rocket launch trajectory. The Tesla and SpaceX logos are the work of RO-Studio, a New Jersey-based design firm.
Compared with Tesla and SpaceX, the logo of Musk’s third company SolarCity is relatively simple. The graphic of the yellow sun paired with the company name is simple and clear. Under Musk's leadership, Tesla acquired SolarCity last year, sparking people's imagination about solar electric vehicles. SolarCity was previously controlled by Musk and his family members, but after the acquisition it was called a corporate entity affiliated with Tesla.
The acquisition of SolarCity hints at Musk's expectations for Tesla's future, and is not just satisfied with the latter becoming a car manufacturer. Not long ago, the company officially changed its name to "Tesla Corporation" instead of the previous "Tesla Motor Company."
Due to the high price of Tesla cars, many Tesla fans are deterred. On June 3, 2013, Tesla reached a strategic cooperation with China Merchants Bank Credit Card on the car installment business, providing car purchase customers with There are four monthly payment options of 12, 24, 36 and 48 installments, which greatly lowers the threshold for car purchase and is definitely good news for most Tesla fans. ?
After entering China for more than a year, Tesla has never stopped moving, hoping to downplay the color of being just a toy for the rich. After two coaching changes, it finally cleared various obstacles in China. Through a series of measures such as building 50 super charging stations and 700 charging piles across the country, promoting automobile informatization cooperation with China Unicom and other operators, and opening up the free licensing policy for new energy vehicles.
Tesla has gradually received support from policy links and established a nationwide charging network. At the same time, this ambitious car company also plans to launch mid-range models priced under 300,000 yuan to further expand the market among ordinary consumers.
Reference: Baidu Encyclopedia: Tesla