Design style

Brand image design should visually display the brand's personality, and on a deeper level, make consumers identify with the brand's value and culture and become loyal customers of the company. Online original brands must not only attract customers' attention through visual images constructed through pictures and text, but also combine their own brand characteristics, product selling points and marketing strategies to create a unique brand image.

1. Brand logo. Three squirrels on the brand logo. The design adopts the most people-friendly cartoon images and is the first online food brand to pioneer animation color design. The cartoon image tells the core values ??of the company in a personified way and has strong affinity.

Chinese people have always regarded three as beauty. In terms of name, "Three Squirrels" has won the subconscious love of the public, and its design style has different meanings - the overall LOGO shows a triangular trend, and the graphics The lower edge has a rounded arc, symbolizing stable and harmonious development; Xiaomei opens her hands, meaning to embrace and love every owner; Xiaoku clenches his fists, symbolizing the company's strong team and strength; Xiaojian gestures upward in style , symbolizing its youthful vitality and never-ending, courageous attitude.