According to Food Partner Network, in July, the soft drink industry has the following trends: Beverages are entering the peak consumption season, and brands such as Wahaha, Pure Water Le, Panpan, and Heqizheng are launching new products; Huiquan International, Dexin Food and Bingfeng beverages are about to be launched; Dongpeng Beverages, Wahaha, Dali Foods, etc. are promoting production capacity layout; Wanglaoji, Dongpeng Special Drinks, and Nongfu Spring have applied for trademarks; Uni-President Beverage has been fined RMB 60,000 due to false winning rates when opening lids, etc.
Beverages usher in the peak consumption season, and many brands launch new products
Entering midsummer, beverages usher in the peak consumption season, and many brands seize the opportunity to launch sparkling water, herbal tea, drinking water, juice, etc. New.
Among them, Wahaha, Yiming Food, Pure Water, Panpan, Yuanqi Forest, etc. have launched new sparkling water products. On July 5, Yiming Food launched "Qi Qi Jun" lactobacillus sparkling water, which comes in three flavors: original, white peach and awakening grapefruit and ginger. Wahaha and Kaiyu Group launch "Qingnai" hyaluronic acid sparkling water. Pure Water, a mineral water brand owned by PepsiCo, has launched a soda sparkling water, currently available in two sizes: 450ml and 300ml. On July 10, Panpan Food launched a new zero-sugar soda sparkling water product on its official WeChat account, available in two flavors: Carman Orange and Green Grape. On July 9, Yuanqi Forest launched lime cactus flavored soda sparkling water. It also launched pomegranate red raspberry sparkling water in Chengdu, and pomegranate red raspberry sparkling water and red crispy pear sparkling water in Beijing.
Heqizheng, Jiaduobao and Wanglaoji are investing in the herbal tea market. Heqizheng has launched two new products: Heqizheng sparkling herbal tea and Heqizheng sugar-free herbal tea; the new zero-calorie Jiaduobao herbal tea product was launched online on JD.com. Wanglaoji has launched a new sugar-free herbal tea 2.0 product.
In addition to herbal tea, there are also some other new tea products. Wahaha has launched a new fruity tea product in the Taoyuan Tea Series on its official WeChat account; Heytea has launched two new products, namely Tender Explosive Lemon and Strong Explosive Lemon Explosive Lemon Tea; Yuanqi Forest Fiber Tea Series has launched a new sugar-free corn silk tea; A new product of sugar-free iced black tea was launched; Mengniu launched a new product of sour yoghurt and lemon black tea flavored drinks.
Also, Jianlibao, Nestlé, and Yuanqi Forest have launched soda drinks. After 36 years, Jianlibao launched glass bottle soda again, debuting in Xi'an. Similarly, Yuanqi Forest also launches glass bottle soda, specially designed for the catering channel, with three flavors: white peach, lactobacillus, and sour plum juice. On July 15, Nescafé officially announced a sparkling coffee-flavored soda on WeChat.
Drinking water is also essential in summer. Watsons launched a new natural mineral water in a new bottle; COFCO Yuehuo launched a new product in a 4.8-liter large barrel.
In addition, there are some other new products. On July 16, C’estbon launched a new compound fruit drink product: apple-flavored light fruit water. On July 22, Coca-Cola released a new product of its brand COSTA: a rich flavored mocha coffee drink. On July 26, Yuanqi Forest launched a new product, Summer Wind Low Sugar Coconut Juice. Juice brand innocent announced the launch of a new series of fresh fruit flavors such as "Raspberry Berry Powerful".
Huiquan International, Dexin Food, and Bingfeng Beverage plan to go public.
In July, Huiquan International, Dexin Food, and Bingfeng Beverage plan to go public. Among them, Huiquan International has submitted its listing application, Dexin Food has signed a listing guidance, and Bingfeng Beverage has begun to hit the IPO.
On July 1, according to the Hong Kong Stock Exchange, Huiquan International, the parent company of the tea beverage brand "Daodi", submitted an application for listing. Jefferies and HSBC are joint sponsors of the company.
Also, Zhejiang Dexin Food Technology Co., Ltd. signed a listing guidance agreement with Essence Securities. The company's main business is the research and development, production and sales of catering and beverage ingredient products.
In addition, the time-honored Bingfeng Beverage has begun to impact IPO. Xi'an Bingfeng Beverage Co., Ltd. submitted a pre-disclosure version of its prospectus to the main board of the Shenzhen Stock Exchange, officially launching an IPO.
According to the prospectus, Bingfeng plans to issue no more than 60 million shares and raise 669 million yuan, which will be used for glass bottle production line reconstruction and expansion projects, marketing service network upgrades and brand building projects, and information management platform construction projects.
Dongpeng Beverage, Wahaha, Dali Food, etc. promote production capacity layout
In July, Dongpeng Beverage, Wahaha, Dali Food, etc. passed the construction of production bases, production lines, new factories, etc. Promote production capacity layout.
Among them, Dongpeng Beverage and Wahaha plan to invest in building new production bases. On July 30, Dongpeng Beverage issued an announcement stating that the company signed the "Dongpeng Beverage Central China Regional Headquarters and Production Base Project Admission Agreement" with Changsha Jinxia Development Zone and plans to invest in the construction of Dongpeng Beverage Central China Region in Kaifu District, Changsha City. Headquarters and production base project, with a total investment of 600 million yuan. On the same day, the Wahaha Wencheng intelligent beverage project signing ceremony was held in Hangzhou. It is reported that Wahaha will invest nearly 500 million yuan, covering an area of ??120 acres, and plans to build 4 intelligent production lines to produce milk drinks, purified water, nutrition express and other products. After production, sales can reach 1 billion yuan.
Also, the production bases of Yuanqi Forest and Reignwood FMCG have been put into operation. On July 20, the northern production base project of Yuanqi Forest (Tianjin) Beverage Co., Ltd. was officially put into operation in Saida Industrial Park, Xiqing Economic and Technological Development Zone, Tianjin. It mainly produces tea drinks, sparkling water, functional drinks and other products. The output value is expected to reach 3 billion yuan. In addition, Yuanqi Forest's three production lines in Dinghu District, Zhaoqing have all been put into operation, and the fourth production line is expected to be installed and tested in October this year. On July 28, Reignwood FMCG Guizhou Functional Beverage Production Base held an opening ceremony. It is reported that the Reignwood Guizhou production base project will be constructed in three phases, with a planned total investment of 600 million yuan and a construction period of 6-8 years. After all projects are completed, the annual output value is expected to reach 3.5 billion yuan.
In addition, the Haiyue Food Juice and Beverage Production Project has started construction in Luoning County, Luoyang City, Henan Province. The total investment in the project is 450 million yuan. The main products include carbonated beverages and non-carbonated beverages, such as sparkling juices, carbonated beverages, etc. Fruit tea, protein drinks, etc. The Herun functional beverage project in Tiefu Town, Pizhou City, invested by Fujian Midouxiong Biotechnology Co., Ltd. with an investment of 370 million yuan, has been completed and is about to be put into production.
Wanglao Kat, Dongpeng Special Drink, and Nongfu Spring applied for trademarks
Recently, Wanglao Kat, Dongpeng Special Drink, and Nongfu Spring applied for trademarks.
Among them, Guangzhou Wanglaoji Health Industry Co., Ltd. has successively applied for registration of multiple trademarks such as "New Year's Day", "New Year's Day" and "Promotion Day", all of which are internationally classified as beer beverages. Dongpeng Beverage (Group) Co., Ltd. has applied to register multiple "Shake Latte" trademarks, with international classifications involving beer beverages, convenience foods, advertising sales, etc. Nongfu Spring has added "Nongfu Three Fist" trademark application information, and the international classification involves food and convenience food.
The winning rate of opening the lid is false! Uni-President was fined 60,000 yuan
An administrative penalty decision recently disclosed by the State Administration for Market Regulation showed that Uni-President Trading (Kunshan) Co., Ltd. was fined 60,000 yuan for illegal prize-based sales and its affiliates.
According to the administrative penalty decision, on February 25, 2021, the Binhai County Market Supervision and Administration Bureau received a report from consumers that the 450ml unified fresh orange (orange juice drink) bottle sold by Binhai RT-Mart Supermarket The promotional sales activity of "Open the cover and scan the code to win a gift of 1,000 yuan" promoted on the body affects consumers' lottery draws and redemptions. It is deceptive and requires the regulatory authorities to investigate and deal with it. After investigation by law enforcement officers, the organizer of the prize-winning sales event was Uni-President Trading (Kunshan) Co., Ltd. The company’s use of mobile phone WeChat to scan the QR code inside the orange multi-bottle cap to obtain the support value was inconsistent with the actual situation, and the lottery could not be calculated. Corresponding probability of winning. In this regard, the Binhai County Market Supervision and Administration Bureau believed that the behavior of Uni-President Trading (Kunshan) Co., Ltd. violated the relevant provisions of the Anti-Unfair Competition Law of the People's Republic of China and the State, ordered it to stop the activity, and decided to impose a fine of 6 Ten thousand yuan.
Responses from production companies and regulatory authorities after detection of excessive bromate in drinking natural mineral water
On June 30, the Jiangsu Provincial Market Supervision Bureau issued a report on the unqualified situation of 12 batches of food. Announcement (Issue 33, 2021). Among them, it was reported that the bromate in one batch of drinking natural mineral water sold by Wuxi Auchan Supermarket Co., Ltd. and labeled as produced by Guangxi Bama Lilang Beverage Co., Ltd. did not meet the national food safety standards.
On July 13, Guangxi Bama Lilang Beverage Co., Ltd., the company that owns the "Bama Lilang" mineral water, issued a statement in response to the unqualified issue, saying that the company decided to make upgrades and rectifications in four aspects. On the same day, Guangxi Hechi Municipal Market Supervision Bureau notified the relevant handling of this matter. The notice stated that the Bama County Market Supervision Department has ordered the company to recall all substandard products and imposed an administrative penalty of 84,480.56 yuan on the company on June 8. At the same time, enterprises are ordered to strengthen self-examination and self-correction, formulate relevant rectification measures, further improve and implement the quality management system, produce qualified drinking water in strict accordance with relevant national drinking water standards, and resolutely prevent substandard products from being put on the market.
Editor: Food Safety Companion
An original article by the Food Safety Compliance Division of Food Partner Network. When reprinting, please indicate that the article is from Food Partner Network