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Brand positioning of Yuyuan tea industry
Yuyuan Garden has always been a best seller in the high-end product market, enjoying the reputation of high-grade tea, traditional tea, stable quality and elegant fragrance. With a broad and loyal core consumer group, it is the first choice brand for successful people's festivals, businesses and holiday gifts.

Yuyuan brands are from Quanzhou Famous Trademark, Fujian Famous Trademark, China Famous Trademark, Quanzhou Top Ten Excellent Tea Enterprises, China Tieguanyin Most Potential Brand, China (Fujian) Tieguanyin Tea King Competition Golden Tea King, Baked Golden Tea King, Longan Charcoal Baking Technology Gold Award and Quanzhou Key Agricultural Industrialization Project. "China (Anxi) Tieguanyin Safety and Quality Star Enterprise", "Quanzhou Brand Agricultural Gold Award Enterprise" and 20 12 were recognized by Fujian Provincial Department of Agriculture and Fujian Provincial Department of Finance as "20 12-20 14 Leading Enterprises of Agriculture and Animal Husbandry Industrialization in Fujian Province" and so on.

Yuyuan Tea officially joined hands with CCTV in 20 12, and put brand advertisements in four sets of national treasure archives of CCTV throughout the year. This is another brand growth peak after Yuyuan tea industry has grown from Quanzhou famous brand to Fujian famous brand and China famous brand, and it is also a new starting point for Yuyuan tea industry to enter the "second venture".

Yuyuan Tea Industry has been invited as the only strategic partner of Langlang Fujian New Year Concert Industry for three consecutive years. (Lang Lang) President Obama won the Peace Prize celebration, the opening ceremony of the World Expo and the opening ceremony of the Olympic Games, piano master and the piano prince of the world. In addition to piano prince Lang Lang, Peking Opera master Mei Baojiu (son of Mei Lanfang), former Boao Forum Secretary-General, Olympic champion Deng Yaping, Zhang Ning, famous director Ang Lee Li and other celebrities all had a cultural tea relationship with Yuyuan brand and devoted their love and encouragement.

"Yuyuan Brand"-Modern Legend of Tieguanyin King! Its wonderful interpretation from living teahouse to Yuyuan brand benefits from enterprise development orientation, brand orientation, three-enterprise culture and the creative concept of Dazhaimen tea culture. It shows that it has no boundaries on the road of expansion and has more than 30 kinds of independent property rights and high-grade products. Brand stores have quickly entered first-tier cities such as Beijing, Shanghai, Shenzhen, Xiamen, Tianjin, Macau, Wuhan, Taiyuan, Zhengzhou, Shenyang, Chengdu and Fuzhou.