Longines was founded by Ernest Francillon in Saint-Imier, Switzerland. Its origins can be traced back to the 1830s and has more than 175 years of history. long history and exquisite craftsmanship. Longines, with its flying wing hourglass as its symbol, is world-famous for its elegance, and it also has a distinguished tradition and excellent experience in the field of sports timing. As a famous brand under the Swatch Group, the world's leading watch manufacturer, Longines is present in more than 130 countries around the world.
Brand Story
In 1832, Swiss Auguste Agassiz joined hands with a watch shop in Saint-Imier and entered the watch industry. manufacturing world and quickly became the legal head of Agassiz & compagnie.
In the 1850s, Agassi's nephew Ernest Francillin took over the watch business. While assuming the management responsibilities of this famous family, he was also thinking about how to improve the manufacturing methods commonly used in the local watch industry. He planned to reorganize the necessary tabulation steps that were originally scattered and integrate them all in the same building.
In 1866, he purchased two adjacent pieces of land on the right bank of the Suze River that flows through the Saint-Jermi Valley, because it was locally called "Les Longines". Therefore, he established a manufacturing company in 1867. The factory was named after "Les Longines". Since then, the "Flying Wing Hourglass" graphic and the Longines brand have become symbols of extraordinary quality.
In 1889, Francillin patented the manufacturing brand consisting of the name "Longines" and the graphic "Flying Wing Hourglass". Today, Longines has become the oldest, unmodified, but still vibrant and outstanding brand among all international registrations of the World Intellectual Property Organization (OMPI).
As early as 1923, the first year Longines entered the aviation industry, it was designated as the official official timepiece by the International Aviation Association. Based on this close relationship with many pilots, Longines produced The aviation watch has left a deep impression on people and set many records. Longines has also taken a big step forward due to its excellent quality and design that combines elegance and convenience.
Famous for flying over many African mountains, the Swiss aviation explorer Walter Mitterrand (Walter Mittelholzer) was the first person to cross from Switzerland to Iran without interruption. , is also a Longines watch wearer.
In 1927, Longines was used as the designated timer for Charles A. Lindbergh’s first solo and non-stop transatlantic crossing (New York to Paris). Due to this incredible successful flight, Longines was used by many outstanding aviators in the days to come.
In 1929, American General Richard Byrd used the timer (Navigation system) invented and designed by P.V.J. Weems and the Longines watch to correct the second difference at the Antarctic Air Force Base.
In 1930, the world-famous Graf Zeppelin Airship was completed in 12 and 1/2 days based on the accurate calculation of local and Greenwich time by Longines timer. Around the world feat. These many adventures have made great contributions to mankind's conquest of the air.
During the 1870s, Francillin's insistence on industrialization achieved good results. Until the first half of the 20th century, the factory maintained a strong momentum of continuous development and growth. In 1911, the Longines Watch Factory had more than 1,100 employees, and its clocks and watches were sold all over the world.
The work philosophy used by Ernest Francillin is very simple - "Optimum anufacturing". Due to its firmness in this principle, Longines has won numerous awards and been recognized by the world.
Longines focuses on technical research and strives for excellence. As of the 1929 Barcelona Exhibition, it had won more than ten prestigious awards at many international and world expositions.
Brand Features
Elegance is the basic value of Longines. The brand is based on the aesthetic tradition that has been passed down for a long time and is constantly innovated. The exquisite balance between exquisiteness and classic design is vividly reflected in Each piece of work is designed to create timeless elegance. The inspiration of each watch is closely related to the rich history of the Longines family, demonstrating elegant style and scientific and bold technological innovation. As a global brand, Longines has always adhered to its inherent traditional values ??since its inception and has faithfully fulfilled its firm commitment as an outstanding watchmaker in more than 130 countries.