In 135 BC, Emperor Wu of the Han Dynasty designated the "wolfberry sauce wine" produced in the Erlangtan area as a tribute wine. During the Northern Song Dynasty, the high-quality Daqu "Fengqu Liquor" produced in Erlangtan was recorded in history.
In 1898, Xuzhi Winery began brewing "Huishalang Wine".
In 1933, "Huichuan Zaofang" changed the name of "Huishalangjiu" to "Langjiu".
At the Jinniuba Conference in Chengdu in 1956, Premier Zhou Enlai said: "There is still a Langjiu in Sichuan. It was famous before liberation. We must speed up the expansion of production!"
1963 Langjiu won the gold medal in the first Sichuan Province Famous Liquor Competition.
In 1979, Langjiu won the National Quality Award.
In 1984, "Lang" brand Langjiu was rated as a national famous wine, won the national product quality gold medal, and won the title of "Chinese Famous Wine". "Langquan" brand flavor Langquan wine was rated as high-quality wine by the Ministry of Commerce and Industry.
In 1985, Langjiu won the "Golden Goblet Award" from the Ministry of Commerce of the People's Republic of China.
In 1989, 53° Langjiu won the title of "Chinese Famous Wine" for the second time; 39° Langjiu was confirmed as "Chinese Famous Wine" and won the National Gold Medal. "Lang" brand Langjiu is among the first in the industry to pass the National Fangyuan Quality Mark Certification.
In 1994, Langjiu took the lead in the national famous liquor industry to pass international quality certification.
In 1996, Langjiu became the first famous winery in the country to obtain the right to use the green food label.
In 1997, the "Lang" brand trademark was recognized as a "Chinese Well-known Trademark" by the State Administration for Industry and Commerce, enjoying special protection worldwide.
In 1999, the State Administration of Quality Supervision and the Standard Sample Committee designated 39° Maotai-flavor Langjiu as the standard sample of Maotai-flavor low-alcohol liquor of the People's Republic of China and the People's Republic of China.
"Lang" brand Langjiu was rated as "Chinese Famous Liquor Brand across the Century" by the China Food Industry Association.
In 2000, "Lang" brand 12-year-old special alcohol Lang wine was listed as the best famous wine in China.
In 2001, "Lang" brand Tianbao Dongzang Liquor was rated as "Famous Innovative Brand of Chinese Liquor" by China Food Industry Association.
In 2002, after evaluation by the China Famous Wine Verification Committee and testing by the National Food Quality Inspection Agency, it was confirmed that the quality of "Lang" brand Langjiu has maintained the level of China's famous wines and has improved.
Sina netizens selected Langjiu as one of the “Top Ten Liquors in China”.
In 2003, "Lang" brand Tianbaodong Tibetan Liquor was awarded the "Gold Cup Award for Typical Style of Chinese Liquor" by the China Food Industry Association, and "Lang" brand Langquan Liquor was awarded the "Chinese Liquor Typical Style Gold Cup Award" by the China Food Industry Association. Silver Trophy for Typical Style".
Sina netizens selected Langjiu as the title of "Top Ten Chinese Liquors" and "Best Personal Liquor".
In 2004, Honghualang Liquor was awarded the title of "Designated Honorary Product of the First China Liquor Science and Technology Conference" by the Liquor Professional Committee of the China Food Industry Association.
Langjiu was selected into the "China's 500 Most Valuable Brands" with a brand value of 4.152 billion yuan, ranking 138th in the country.
In 2005, Honghualang Liquor won the only "Special Gold Award" in the liquor category at the wine evaluation held by the London International Wine Evaluation Organization, the world's largest and most professional wine and spirits evaluation organization.
Gridegroom Liquor was awarded the top ten liquor brands with the most growth potential in China.
In 2006, Langjiu won the national pure grain solid-state fermentation liquor certification mark.
Langjiu has won the title of Sichuan Famous Brand Product in previous years.
Honghualang Liquor won the title of "Top Ten Innovative Liquor Brands in China".
Langjiu was selected into the "China's 500 Most Valuable Brands" with a brand value of 5.647 billion yuan, ranking 97th in the country and 5th in the liquor industry.
In 2007, Langjiu entered the Sichuan Provincial People's Government's list of large enterprises and groups to cultivate, and became one of the 12 companies in the rapidly growing category.
The research and application of the production technology of Honghualang Liquor won the "First Prize of Sichuan Province Science and Technology Progress Award".
Tianbao Cave, the natural wine storage cave of Langjiu, is listed as a "key protected cultural relic unit in Sichuan Province" by the Sichuan Provincial People's Government.
In 2008, "Gulin Langjiu Traditional Brewing Technique" was included in the "National Intangible Cultural Heritage" protection list.
In 2009, Langjiu was selected into the "China's 500 Most Valuable Brands" with a brand value of 8.779 billion yuan, ranking 75th in the country and 3rd in the liquor industry.
In 2011, Langjiu ranked 51st in the "China's 500 Most Valuable Brands" with a brand value of 17.755 billion yuan, ranking 3rd in China's liquor industry.
2009-2011
Langjiu·Honghualang bloomed four times in the CCTV bidding event on October 22, and successfully booked the 2012 CCTV Spring Festival Gala with 86.99 million Party. "Watching the CCTV Spring Festival Gala and tasting Honghualang wine", this prosperous, lively, harmonious and happy New Year combination is about to usher in its fourth year. Since 2009, Langjiu Honghualang has been the exclusive sponsor of the CCTV Spring Festival Gala program selection for three consecutive times. Since it has appeared on the largest stage of the gala, which is watched by hundreds of millions of viewers, Honghualang has created a strong connection with the Spring Festival Gala with its festive, warm and other elements. Emotionally popular, it was quickly recognized by audiences across the country. In just a few years, it has become the most important brand in Maotai-flavor liquor. On September 12, 2011, Langjiu Honghualang also exclusively sponsored the CCTV-3 "Ten thousand families invite the bright moon to celebrate the Mid-Autumn Festival together" Mid-Autumn Festival Gala, successfully creating the warm atmosphere of Mid-Autumn Festival reunion and Honghualang.
Another moment when the old and the new are changing. Langjiu Honghualang, which has successfully created a reunion atmosphere during the Spring Festival for three consecutive years, will count down with Chinese people all over the world, looking forward to the ringing of zero o'clock and the start of good luck in the new year. . The charming Honghua Langjiu, with its bright and passionate "Chinese red" color, harmoniously harmonizes with the festive and peaceful atmosphere of the Spring Festival Gala. Amidst the sound of firecrackers, the rich red curtain opened grandly, the aroma of Langjiu spread throughout the five continents and four oceans, the wonderful performance, the beautiful stage, the whole land of China celebrated, and the descendants of Yan and Huang raised their glasses to revel!
From January 2, 2012 to January 22, 2012, Langjiu Honghualang’s brand promotion advertisements will not only be broadcast on CCTV-1, CCTV-3, CCTV-4 and other CCTV channels throughout the day It will be broadcast on a rolling basis and will also be broadcast as a joint special enterprise in conjunction with the Spring Festival Gala promotional video; from January 23, 2012 to February 6, 2012, Langjiu Honghualang will also be broadcast on CCTV-1 and CCTV in conjunction with the Lantern Festival Gala promotional video. -3 Brand promotion advertisements are broadcast throughout the day to form intensive product promotion. During the peak sales season of the Spring Festival, as Langjiu appears in the Spring Festival Gala for the fourth time, it will once again set off a climax of brand promotion through the high-end and broad platform of the Spring Festival Gala.
As Langjiu participates in major events such as the CCTV Spring Festival Gala and occupies high-end, authoritative, and widely covered media resources such as CCTV, the sales of Langjiu Group increased from 1.35 billion yuan in 2007 to 2008. 2.1 billion yuan, and then the sales volume in 2009 was 3.5 billion yuan. By 2010, the sales volume of Langjiu hit a record high again, exceeding 5.8 billion Yuan. The sales of Langjiu also showed a booming scene, and more and more people I got to know and like Langjiu through the Spring Festival Gala. Langjiu will also always implement the "four persistences" - unswervingly insisting on quality first, unswervingly insisting on management, unswervingly insisting on brand promotion and marketing implementation, to achieve steady growth and healthy and orderly development for Langjiu Protect and protect.
With the widespread spread of the brand theme of "Spiritual Chinese Lang", the brand value of Langjiu has also increased significantly. In 2007, Langjiu ranked among the "China 500" with a brand value of 8.779 billion yuan. "Most Valuable Brand" No. 75