The brand value of Coca-Cola is 67.394 billion US dollars, Lenovo 60 billion, Haier 48.9 billion, Wahaha 5.6 billion, Shanshan 4.4 billion, Wanxiang 2.5 billion and Bird 400 million.

-These are real examples.

Because the trademark bears the reputation of the enterprise, represents the product quality and service guarantee of the enterprise, and forms the industrial property right-the exclusive right to use the trademark (provided that the trademark must be registered), and the exclusive right to use the trademark is exclusive, and no one may use it without the permission of the relevant right holder, otherwise it will be punished by law.

Generally speaking, registered trademark-exclusive right to use a trademark-intangible assets (value) refers to the value formed by rights, and rights are intangible, so they are intangible assets.

In reality, the use of trademark rights includes charging trademark license fees and pledging or mortgaging trademark rights as assets.