Lexus (English: Lexus; Japanese: レクサス)

Founded in 1983, it is a world-famous luxury car brand under the Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.

since p>1999, the Lexus brand has ranked first in luxury car sales in the United States for 11 consecutive years. In 25, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.

at first, Lexus took "the passion pursuit of perfection" as its slogan in the United States, and later took "The Pursuit of Perfection" as its marketing motto in countries and regions around the world. Until 213, its slogan was changed to Amazing in Motion.

brand logo

Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus automobile trademark adopts the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.

The L letter surrounded by an ellipse, according to the official statement of Toyota Motor Sales Company of the United States, was decorated according to an accurate mathematical formula, and it took more than three designers and advertisers to complete it.

what are the above references? Baidu Encyclopedia-Lexus (a brand of Toyota Motor Corporation of Japan)