1. In business negotiations, the emotional communication between the two sides is very important, including small talk, which is the premise to close the relationship with customers and establish long-term close cooperation. We need to communicate more, but many topics can't be involved, especially the core confidential issues, so we need to use neutral topics, which will not hurt feelings, but also increase goodwill and narrow the distance.

2. There are usually the following neutral topics: first, very broad topics, such as weather, geographical environment, famous mountains and seas, flowers and trees, building business cards, etc. The second is sports news, such as movies and ball games. Third, personal greetings, such as painting and calligraphy, fishing, flower cultivation and other hobbies; Fourth, for old customers who have had contact with each other, you can talk about past cooperation experiences and successful cases.

3, communication is a university question, if you can't say it well, you can do good things; But if you can speak well, you will get twice the result with half the effort; Among them, the choice of topic is very important-being good at using neutral topics to enhance friendship with potential customers is an art in business negotiation. The choice of neutral topic also needs to be what it pleases. When you meet women, you should start with the beauty of clothes. When you meet older people, you should start with health care. As the saying goes, people talk, people talk nonsense, people meet ghosts, and people talk nonsense. Among them, "human talk", "ghost talk" and "nonsense" are a neutral topic.