Here the editor can divide homophone trademarks into two types. One refers to a certain trademark registered using homophones. For example, someone applied for a very vivid trademark name "Mo Wen Wei" for stinky tofu. ", this is the homophonic pronunciation of the artist Karen Mok's name. Another way can be said to be the homophony of trademarks in another way. For example, the homophony of the trademark name "Golden Lion" in Cantonese is "net loss", but the meaning of this homophonic trademark is not very good! Let's first Let’s talk about the first homophonic trademark. In September 2010, a so-called special auction of well-known trademarks was held in Beijing. The starting price was 10,000 yuan, and the highest price could be 5 million yuan. The reason why the editor added the adjective "so-called" is because these trademarks have not gained wide popularity due to long-term use, but because these trademark names are taken from famous scenic spots or the names of celebrities from ancient and modern times, both at home and abroad. For example, "Mei Lan Fang Fei", "Hidden Bell Sheep" or "Yangtze River and Yellow River". The editor guessed that the scene must have been filled with a kind of honeyed embarrassment. Some people like this behavior of registering homophonic trademarks, but many people are disgusted. Some people think that good trademarks have been registered in the early years. This has led to the fact that now registered trademarks are easy to be rejected because they are identical or similar. At the same time, it is difficult to come up with new ideas. Therefore, companies want to buy the ones they like. trademarks, so they had to give in to squatters and buy these homophonic trademarks at high prices. However, more ordinary people have expressed their distaste for this kind of trademark. They think that registering a trademark with the name of the Yangtze River, Yellow River, Great Wall, etc. is blasphemous. It is very disrespectful to register a homophonic trademark with the name of a celebrity if you are not the person. In their view, rushing to register homophonic trademarks is more like speculation that reeks of copper. Chinese characters are very broad and profound. Words with the same or similar pronunciation may have completely different meanings. Therefore, if you are not careful when naming your trademark, you may make a joke. For example, in the above example "Golden Lion" - "Net Loss". Moreover, homophonic trademarks currently being applied for registration may also be rejected. For example, if the registration of "Jinjin Youwei" is actually the homophone of the idiom "Jinjin Youwei", this kind of trademark is like a typographical advertisement, which can easily mislead the public and damage others. Literary literacy has caused a very bad influence.