The Japanese down jacket logo is a snow spot icon, and it is the DeSant brand. Disante is a well-known ski clothing brand in Japan. DESCENTE's brand name is taken from French vocabulary, which means downhill. The three arrows of its LOGO represent three important skills in skiing, namely, high-speed straight sliding, crossing and sideslip.

DISANT brand introduction

It represents the brand gene of DISANT that started from skiing and the spirit of pursuing excellence and bold innovation. Disante DESCENTE brand, formerly known as Shiben Men's Retail Store, was founded in Osaka, Japan by the famous Japanese entrepreneur Mr. TAKEOISHIMOTO.

In order to promote the brand spirit of DeSante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski clothes. In 1961, the trademark DESCENTE of Disante was successfully registered, and at the same time, the brand was officially launched.

The brand name comes from the elastic pants for skiing developed and produced by the company in 1957. The retail business of this product was so successful that DESCENTE later became the logo of the whole company, symbolizing high quality, innovation and practicality. DESCENTE is famous all over the world for its sports functional clothing suitable for skiing, skating and other different sports fields.