Increase visibility, facilitate transactions, and reduce costs. The following introduces how to promote cosmetics brands, I hope it can help you. 1. Common promotion platforms for beauty blogger promotion include Xiaohongshu, Weibo, Douyin, Bilibili, etc. Generally speaking, the more fans there are, the higher the promotion costs will be. Relatively speaking, Xiaohongshu, Bilibili, and Weibo fans have higher stickiness. In addition, taking Weibo promotion as an example, many beauty bloggers know their commercial value and the fan effect, and will create false impressions by buying fans and forming groups to earn promotion fees. It is best not for such beauty bloggers to try to find. 2. WeChat public account promotion: Find some relevant beauty public accounts or other public accounts to promote cosmetics brands through soft articles, thereby achieving publicity effects, such as: increasing visibility, promoting transactions, and reducing costs. 3. Self-media platform promotion Today’s self-media accounts are very popular. It may be difficult for an article to reach 100,000 views on WeChat, but if there are recommendations such as Toutiao, the new account will have more than 100,000 views in minutes, which is super powerful. amount of exposure. 4. Question and answer marketing promotion Question and answer marketing is more of a word-of-mouth promotion. It gives positive evaluations to products through self-questions and answers, thereby gaining greater exposure and improving conversion rates. Common platforms include Baidu Zhizhi, Zhihu, and Wukong Q&A. wait. It is found that one of the more successful beauty IDs in Q&A marketing is "Goddess Evolution". Earlier, she gained a large number of fans by answering practical questions on Zhihu. Finally, she opened public accounts, self-media and other major platforms, with an average of 100,00 fans. reading volume, and also has its own WeChat store. 5. SEO promotion: Baidu Encyclopedia, Tieba, and Baidu Experience. If you want to stand out and build a strong brand, Baidu Encyclopedia of product brand or company is definitely indispensable. Baidu Encyclopedia is authoritative, authentic, and not as impressive as Baidu Encyclopedia. The feeling is that this company has no strength and no reputation; the experience of doing Tieba and Baidu is because Baidu products have better rankings and can increase exposure. It is hard work in the early stage and harvest in the later stage. Nowadays, the business model of investment and franchising has been very mature. Many small businesses do not know how to publish investment and franchising information. I summarize the following points and hope to be helpful to you. 1. Search channels: Baidu, 360, Sogou, Shenma, Toutiao, Bing, etc., these are all paid search channels; free promotion uses your own official website as the basis for investment promotion; go to forums, blogs, etc. to post soft articles; These channels can also be indexed by search engines. 2. Self-media channels: In this self-media era, self-media is an indispensable way to promote a company, including: official WeChat, official Weibo, WeChat public account, Baijia account, Toutiao account, corporate official website, etc. With the right talents to operate it, it can bring a lot of customer traffic. The advantage of self-media is that high-quality content can be actively pushed to interested groups to increase users’ awareness of your project and brand on the platform. The difficulty lies in continuously outputting high-quality content without interruption. What is easy to overlook is that self-media is not an advertising platform but a content platform. If you just post ads blindly, you will not achieve the purpose of attracting investment and franchising. 3. Platform channels: online investment and franchise platforms, such as: Global Franchise Network, China Franchise Network, Chain Network, 3158 Entrepreneurship Network, Prospect Franchise Network, Yiyi Business Opportunity Network, Project Network, China Brand Network and other platforms; there are also 78, 28, 58, etc.; companies need to analyze the website data of the platform and then filter some cooperation; some platforms work very well when they first cooperate, but they no longer work after a while. The weight of the platform website often changes due to Baidu’s adjustments. The data fluctuates greatly, so we need to keep track of it and cancel it in time if the effect is not good. 3. Soft article word-of-mouth marketing. Many investment promotions are generally of a regional nature. In which areas are better to attract investment, we can promote a large number of soft articles and Q&A through news sources, self-media, Tieba, Xiaohongshu, Jianshu, Zhihu, etc. Today's Toutiao, Baidu Zhizhi, Wukong Q&A and other platforms are used for exposure and a large number of long-tail keywords to attract traffic; it is recommended that small and medium-sized enterprises without large budgets focus on strengthening this promotion channel. 4. Short video + live broadcast At present, many daily chemical products use short video and live broadcast better to attract investment, especially some recent Internet celebrity brands, the communication effect is still very good; for cosmetics, you can choose popular stores to do short videos and live broadcast. This can accumulate a lot of attention and attract many people to consult. 5. Private community communities include various investment and franchise groups, such as QQ groups and WeChat groups. Customer groups are also a way to accumulate some customers over time. This channel has higher requirements for copywriting.

For circle of friends marketing, every employee's WeChat is a publicity channel. You can ask employees to send something to promote the project. Of course, this needs to be negotiated with the employees. If they don't agree, forcing it will not achieve good results. You can use some Motivational methods. 6. Exhibition investment promotion: Exhibitions, fairs, summit forums, etc. of various types and locations are all good channels for investment promotion. Many new old streets, temple fairs, trade fairs, etc. can bring good investment results. 7. Paid advertising can be placed on basically any APP with a slightly larger number of users, such as Douyin, Kuaishou, Toutiao, Official Accounts, Toutiao, Baidu Information Flow, UC Information Flow, Douyin, Kuaishou, iQiyi, and Qutoutiao ....Sina Fuyi and Baidu Information Flow and other channels. At present, this area has a lot of traffic and a lot of resources, but it is very expensive. Without financial support, it is not recommended to launch it on a large scale. 8. Official website group optimization SEO: search engine optimization, SEM: search engine marketing search engine optimization, the cost is much lower than SEM, and once the webpage with project information is optimized to the top position, the ranking will be relatively stable, and the ranking will be relatively stable. Will fall off easily. The disadvantage is that it takes longer and the results are slower. Search engine marketing is a relatively fast-effective promotion method. It can be ranked very high, but the investment is relatively large and it is charged by click. For some small companies, the keywords to be optimized should not be too many, and the area must be precise. Go vote for keywords. 9. Use specific methods to purchase potential customer information for telemarketing. Internet Investment is a professional investment outsourcing company that has won a good reputation in the market for its low-cost, high-efficiency and high-quality services. As a professional investment outsourcing company, Channel Speed ??Construction has rich market service experience. Through continuous insights into market development trends, innovative compound marketing services, practical planning and packaging, and precise media promotion, it has become a fast-growing company in China. , one of the channel investment outsourcing companies with good reputation and wide influence; with its "specialized", "complete" and "fast" service model, it has become the "accelerator" of channel construction and leads the investment outsourcing market. It is changing the industry trend of Internet investment promotion with a professional attitude. Choose an investment outsourcing company and recruit investment on the Internet. We will be with you in the future!