Trademark registration application is the first part of an enterprise's trademark work. It is of great significance for formulating and implementing an enterprise's trademark strategy. Therefore, it is necessary to grasp its main contents and use strategies to do it seriously, scientifically and comprehensively. Good job.
First of all, try to choose an original or metaphorical logo as a trademark.
Choosing an original or metaphorical logo as a trademark can enhance the self-protection and value of the trademark. A good trademark has many factors, but distinctive features are the most important. The so-called obvious means extremely obvious. If it is a made-up word, it has no specific meaning, is original, has no connection with goods or services, and is absolutely distinctive when used in any goods or services. When a trademark like "Kodak" is mentioned, people think of the same thing: film. But when it comes to a non-original arbitrary word trademark such as "Great Wall", people may not necessarily know what it refers to, because there are hundreds of "Great Wall" trademarks for electrical appliances, wines, hotels, etc. This is the different effects produced by the different distinctiveness of original signs and non-original signs. An original mark is easy to register and can leave a lasting impression on consumers. At the same time, the law also prohibits plagiarism and imitation of other people's original trademarks, which can be effectively protected.
It is also advisable to use suggestive words as trademarks on specific goods or services. Because it has a certain metaphorical effect on certain characteristics of goods or services and can make people think of it, such as "The Last Supper" on pesticides. Such trademarks are creative and meaningful, and are also a reflection of corporate culture. . In addition, a suggestive association mark cannot have a metaphorical effect on all goods or services, and must be used in a targeted manner, otherwise it will be counterproductive. If the "Last Supper" trademark is applied to restaurant services, it will turn people off. Therefore, using a suggestive trademark can prevent others from copying your trademark and applying it to other goods or services, thereby avoiding confusion about the source of the product.
Secondly, you must submit a trademark registration application in a timely manner.
If you submit a trademark registration application in a timely manner, you can obtain the exclusive right to trademark as soon as possible. Because our country’s trademark law determines the principle of registration, that is, only through registration can you generate rights and restrict others from using your trademark. On the other hand, squatting can be prevented. Because my country’s trademark law also stipulates the first-to-file principle, and in view of the frequent registration of other people’s trademarks at home and abroad, only by filing an application for registration of your own trademark as early as possible and in a timely manner can you avoid missing out on good opportunities.
To apply in a timely manner, you must have a strong trademark awareness and pay attention to two issues: First, correctly understand the principle of voluntary registration of the trademark law. Because trademark right is a civil right, my country adopts the principle of voluntary registration, but this does not in any way guide companies to use trademarks without applying for registration. The second is to be mentally defensive and keep the trademark application secret. You cannot rest assured that others will not rush to register the trademark you have conceived and used. At the same time, do not disclose the trademark matters that are being entrusted to be applied for to relevant personnel in the same industry at will, in case the speaker is unintentional and the listener is intentional, and others take advantage of the time and space difference to rush to the Trademark Office to apply for registration in advance, which will lead to the failure of your own registration application. was dismissed.
Once again, it is necessary to obtain the exclusive rights of the trademark in the relevant countries or regions as much as possible.
Our country is a member of the WTO and has entered a new environment of world economic integration. Enterprises face new opportunities and new challenges. To develop and grow, they must compete in the international market, and trademarks are a sharp weapon for enterprises to participate in market competition. A visionary entrepreneur should first obtain exclusive trademark rights in those countries or regions through relevant channels wherever the competitive market is, so as to realize an international business strategy. For example, Haier Group has applied for and registered thousands of trademarks in more than 100 countries and regions in recent years, thus laying the foundation for legal protection for its products to enter the vast international market.
In addition, it is necessary to establish a main and group trademark system in a timely manner.
For a large enterprise, the main trademark, or master trademark, should be determined when it is established.
The main trademark should be a highly distinctive trademark and should be registered in multiple categories and abroad. It is a reflection of the corporate image. A dynamic enterprise must also continuously launch new products according to market demand. At this time, a group trademark, or sub-brand, should be determined. Group trademarks can use suggestive signs to metaphor the different styles and characteristics of each specific product in the series. For example, the main trademark of Midea Group is "Midea", and the group trademarks are "Calm Star", "Healthy Star", "Super Quiet Star", "Zhiling Star" and so on on air conditioners and other electrical appliances. The main and group trademarks are used at the same time, just like stars accompanying the bright moon, complementing each other and complementing each other.
At the same time, we must scientifically weave a trademark protection network.
When your brand is somewhat famous, some people, driven by economic interests, will use similar trademarks on similar products or use your trademark as their trade name to engage in "marriage" or "hiking". . In order to effectively prevent others from infringing, it is necessary to consider gradually weaving a solid self-protection network starting from the trademark registration application. First, the products for which the trademark is applied for registration should be carefully selected, that is, try to select one or more suitable products for each similar group in the designated category to prevent others from applying for the same or similar trademarks in this category. The second is to register some similar trademarks around your main trademark, such as the "Da Da" trademark on bubble gum, which is protected by multiple trademarks such as "Tiantian", "Tai Da", "Tian Da", and "Tai Tai". , these are called joint trademarks; third, if conditions permit, you can register your main trademark in related or all categories to implement all-round protection, these are called defensive trademarks; fourth, use your own trade name as a trademark Trademarks, or registration of domain names using trademarks, can provide double protection.
Full use of trademark registration application strategies can get twice the result with half the effort. It can lay a good foundation for trademark confirmation and a series of subsequent trademark work, which is conducive to the value-added and famous trademarks.