China Red Bull and Austrian Red Bull both carry out business within their respective markets through Thai Red Bull brand authorization. Red Bull is a Thai brand, and its founder is Xu Shubiao, known as Thailand's "Beverage King". Its wide popularity makes many Chinese people think that Red Bull is a domestic brand, but in fact it is not. The external logo of Austrian Red Bull is a small blue can, which basically does not conflict with the Chinese and Thai Red Bulls. Austrian Red Bull is also a sponsor of F1 racing. Red Bull operates in three main systems around the world: Thai Red Bull, Austrian Red Bull and Chinese Red Bull. The Chinese Red Bull in mainland China and the Austrian Red Bull in other regions have slightly different tastes and packaging, but strictly speaking they are all Thai Red Bull.

Austrian Red Bull: In 1982, Austrian Mateschitz went to Bangkok to sell toothpaste and accidentally discovered the efficacy and business opportunities of Thailand's Red Bull, so he began to cooperate with Xu Shubiao, aiming to promote the Red Bull brand to the world. , Mateschitz founded Red Bull Co., Ltd. in Austria. The two held shares in the company equally, and Mateschitz was the main operator of the company. Five years later, in 1987, a car named? Red Bull?'s functional drinks appeared in the Austrian market and officially entered the Chinese market this year.

China Red Bull: In 1995, Yan Bin obtained the operating rights of Red Bull in China from Xu Shubiao. Subsequently, it established a joint venture in Shenzhen with Red Bull Vitamin Beverage (Thailand) Co., Ltd. and Thailand Tencel Medical Health Care Co., Ltd. to establish Red Bull Vitamin Beverage Co., Ltd., and had the right to operate the "Red Bull" trademark in China. Red Bull Vitamin Beverage Co., Ltd. is generally considered to be the main company of China Red Bull. It is controlled by the Xu family's Red Bull Vitamin Beverage (Thailand) Co., Ltd., but the chairmanship is held by Yan Bin. ?

Thailand Red Bull: Xu Shubiao, the founder of Thai Tencel and the inventor of Red Bull beverage, is Thailand’s “Beverage King”. Thai Tencel Pharmaceutical Group is the founding company of Red Bull functional drink and the owner of the global “Red Bull” trademark. owner. In 1975, Xu Shubiao invented the Red Bull drink, targeting blue-collar workers such as shift workers and truck drivers to help them stay awake while working all night.