How much does it cost to buy a trademark? The price of a trademark is mainly determined based on factors such as the brand name and value. It cannot be said that there is a standard and unified quotation. In the trademark trading market, we can see trademarks for sale worth several thousand yuan, and we have also heard of trademark "myths" worth tens of millions of yuan. How much does it cost to buy a trademark? They are both trademarks, so why is there such a huge difference in value? We need to understand the value composition of trademarks. The value of an idle trademark basically consists of the following four parts: 1. Registration cost. The registration cost is easy to know. The official fee of the Trademark Office is 270 yuan, plus the agency fee of the trademark agency, combined with the registration fees in different regions. On average, the registration cost of an ordinary trademark is about 1,000 yuan. 2. Time cost As we all know, the legal time for trademark registration is 12 months under normal circumstances. One year means a lot to a start-up company. One year earlier than one year later may miss not only a matter of time, but also An opportunity and outlet. Register by yourself and wait for one year, and purchase an idle trademark to save one year. This time cost has different values ??for different companies, and the value is often determined by urgency. 3. Card space value The trademark is used exclusively, that is, it has exclusivity, and the value of the card space is highlighted by the exclusivity. A good trademark name has natural card value from the day it is successfully registered, allowing the holder to gain huge natural traffic attention from the entire industry. Such trademarks can often reflect the specific designation of an industry, or possess widespread consumer attention. 4. Extend value When companies use trademarks, they often continue to explore the meaning behind the trademark as the company develops and expands, or attach corporate culture, stories, concepts, etc. to the trademark in appropriate forms. Publicity and promotion.

5. Premium value This is a floating indicator that contains two parts. One is the amount of premium that the holder expects to receive, and the other is the amount of premium that the market generally accepts. The two are balanced, that is The transaction amount can be determined. Through the introduction brought to you by intellectual property rights, we can know the value composition of trademarks, so you should also have an answer to the question of how much it costs to buy a trademark. You still need to analyze the specific trademarks in detail. If you still have If you have any other questions, please go to Intellectual Property to consult our professional consultants. What are the materials for personal registered trademark transfer and trademark purchase? How long does it take to purchase a trademark? The process of purchasing a trademark