Q1. Our company already has a store on Tmall and is currently planning to apply for a second store. Are there any conditions?
1. Product overlap: the brands required to be operated between stores and products must not be repeated;
2. Only one specialty store under one investment category can apply.
Q2. Restriction of brands entering Tmall
1. With Taobao (including but not limited to Taobao, Tmall, Yitao, etc.) existing brands, channels, businesses, Categories are the same or similar;
2. Brands ending with ?网?, ?网品?;
3. Brands containing industry names or common names;
4. Brands containing names of famous people and places.
Q3. Can a third party be authorized to open a flagship store if the trademark is in the process of transfer?
Yes. The transferor and the transferee *** will issue exclusive authorization and a notice of acceptance of the transfer application.
Q4. Which categories are not eligible for investment on Tmall?
1. Jewelry accessories: Jewelry/diamond/jade/gold categories do not accept applications for specialty stores;
2. Food and health products: blood swallows are not allowed to invest;
3. Household daily necessities: living pets are not allowed to invest;
4. Household appliances: medical equipment are not allowed to invest;
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5. Online games and QQ: Online game point card categories do not attract investment.
Q5. My company’s trademark is still in the acceptance stage (the trademark is still in TM status). Can I apply to be listed on Tmall?
Yes. For trademarks whose registration applications are still being accepted, a trademark registration application acceptance notice issued by the China Trademark Administration is required, but it is only one of the qualifications for applying to Tmall.
Q6. Can non-trademark holders open a flagship store?
Yes. If the rights holder is authorized to open a flagship store, an exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).
Q7. How to pay the annual fee and freeze the deposit
To pay the annual fee for the technical service fee and freeze the deposit on Tmall, you need to top up Alipay.