According to media reports, Hang Weinian was founded on 20 13, and the cooperation with Li Ziqi began on 20 16. 2065438+In July 2007, both parties established Sichuan Zi Qi Culture Communication Co., Ltd. (hereinafter referred to as Zi Qi Culture). With the blessing of Li, a super IP, Hang Weinian has been favored by investors many times. In July this year, it introduced a new investor, ByteDance.

Li, who has always been at peace with capital, was finally widely used as the trademark of major foods because of the IP brand "Li" created by both parties, but in terms of commercial interests, it had nothing to do with himself and was somewhat aggrieved. Li, who was once silent, finally couldn't help speaking to the media and sued him for years of cooperation.

Personal profile of Li

20 15 Li began to shoot a short video of food. 20 16 1 1 month, with the short video "Lanzhou Beef Noodles", it gained wide attention. 20 17, the team was formally established and Li's personal brand was founded; On June 16, he won the Top Ten Food Red People Award of Sina Weibo Super Red People Festival.

20 18, Li Zikai's original short video won the Silver Award and the Jin Shuo Creator Award on You Tube platform after its overseas operation. 2065438+In August 2009, Li became the propaganda ambassador of Chengdu intangible cultural heritage. In addition, she also won the most popular blogger award in Super Red Man Festival and the most commercially valuable red man award of the year.