The National trademark is a brand founded by Panasonic founder Konosuke Matsushita in 1925 and is also the founding brand of Panasonic. After the 1960s, among Panasonic's products exported overseas, white household appliances were uniformly sold under the Na-tional brand, while black household appliances were sold under Panasonic's new brand. Currently, Panasonic Wanbao (Guangzhou) Electric Iron Co., Ltd. is selling products using the National trademark in the Chinese market, while its sales in the international market are through the organization of Panasonic Electric Industrial Co., Ltd.

The national brand emphasizes nationality rather than globality, which is obviously not in line with the international background of Panasonic products. Therefore, Panasonic decisively launched panasonic as a trademark for overseas products and used panasonic to establish a good brand. image, launch new products to occupy the market.

Promote global unified brand panasonic.

In order to improve global market competitiveness and brand value, Panasonic began to unify "panasonic" as a global brand in 2003 and adopted "panasonic ideas for life" as the global brand slogan. Its meaning is: Panasonic Group employees around the world must unite and continue to provide valuable goods and services to customers around the world through research and development, manufacturing, sales, and services, in order to realize vibrant dreams, a dotted digital network society, and human prosperity and society. Develop and contribute to a society that protects the global environment and realizes the coexistence of humans and the earth.