For Sichuan Langjiu Group, due to huge losses, the local government reformed it on 200 1, and Wang Junlin, who once revitalized state-owned enterprises such as Luzhou Pharmaceutical Factory and Sichuan Changjiang Machinery Group, took over the offer, which was not wrong in itself, or even a correct choice. Because, relying on its own management ability, Wang Junlin has turned a bankrupt enterprise into a large enterprise group with sales income exceeding 10 billion yuan in a short period of 10 years.
However, the reorganization of Langjiu Group also left a fatal flaw, that is, the handling of trademarks. Because, for some unknown reason, at the beginning of the restructuring, the registered trademark of Langjiu was not changed to Wang Junlin's name, but was held by Jiusheng Investment Co., Ltd., a wholly state-owned company affiliated to Gulin County State-owned Assets Investment Management Company in Luzhou City. That is to say, after Wang Junlin entered Langjiu Group, although he obtained all the tangible assets of the enterprise, he failed to obtain the most important intangible asset-trademark ownership.
This brings two problems. First, did Wang Jun Lin pay the trademark use fee to the state-owned assets management department of Gulin County during the recent 10 years when he joined Langjiu Group? If not, does it mean the loss of state-owned assets? 2. In 20 10, Wang Junlin Holdings Jiusheng Investment Co., Ltd. transferred the "natural" trademark of Langjiu to its own name. Is it in line with the relevant provisions on the transfer of state-owned assets, resulting in the loss of state-owned assets?
Some people may say that the value of a trademark depends on the operation of the enterprise. The enterprise runs well and the trademark value is high. On the other hand, trademarks may be worthless. This is the problem. If the Luzhou Municipal Government had transferred the trademark to Wang Junlin through evaluation when it was restructuring Langjiu Group, even if the transferee price was only 1 yuan, there would be no "sequela". The question is, why don't you deal with the trademarks together when the enterprise is restructured, but use circuitous tactics to operate the appreciated trademarks in the name of Wang Junlin, which can't help but make people think deeply.
Even so, the trademark of Langjiu is not organically unified with Langjiu Group. Because, although Jiusheng Investment Co., Ltd. is actually controlled by Wang Junlin, it still belongs to two companies. Especially in the case that Jiusheng Investment Company still has more than 20% state-owned shares, Langjiu Group must conduct public transactions in order to obtain the ownership of Langjiu trademark. In the case that the brand of Langjiu has become bigger and stronger, the intangible assets value of Langjiu trademark is bound to be high, and the relevant media even "evaluated" the value of tens of billions, which will lead to a greater storm of state-owned assets loss and more intense social repercussions.
Langjiu Group donated 25 million yuan to Lushan earthquake-stricken area.
United in fighting against disaster relief, United in strength, China Lang. After the news that the "4.20" strong earthquake of magnitude 7 in Lushan County, Sichuan Province caused heavy losses, Langjiu Group fully supported the earthquake relief and decided to donate 25 million yuan to the earthquake-stricken areas to support the reconstruction of beautiful homes in Lushan disaster areas.
It is reported that Langjiu Group is the liquor enterprise with the largest donation to the Lushan earthquake-stricken area in Sichuan. Some netizens commented that Langjiu is striving to become the first responsible liquor enterprise.
Langjiu supports the reconstruction of the disaster area.
It is reported that as of press time, the donation amount of Langjiu Group ranks first in Sichuan private enterprises and liquor industry. The relevant person in charge of Langjiu Group said in an interview that caring for and returning to the society is not only the unshirkable responsibility of Langjiu Group as a corporate citizen, but also the traditional virtue of Langjiu Group. While the enterprise is developing, we just do our best, do our part in the disaster area, do some practical things and express our meager support. Langjiu Group will continue to pay attention to the situation in the earthquake zone and give maximum support and help to the affected people.
According to the relevant person in charge of Langjiu Group, Langjiu Group will make specific arrangements for the follow-up donation actions and plans after in-depth understanding of the situation in the earthquake-stricken areas, and implement all the donations to the living security and housing construction of the victims.
The earthquake donated more than 80 million yuan.
At the time of major disasters, Langjiu's performance has been very eye-catching: in 2008, after the Wenchuan earthquake of magnitude 8.0 in Sichuan, Langjiu Group quickly organized donations, and the group and its employees donated 2 1.3 million yuan and more than 20 million yuan of relief materials to the earthquake-stricken areas; In 20 10, an earthquake of magnitude 7. 1 occurred in Yushu, Qinghai, and Langjiu Group immediately donated 20 million yuan to support people's livelihood security and post-disaster reconstruction in the earthquake-stricken areas.
After the Lushan earthquake in Sichuan, although the liquor industry suffered a certain market impact, Langjiu Group chose to stand firmly with the people in the disaster area, share weal and woe, increase its support for the disaster area, and actively prepare to donate 25 million yuan. In the past five years, there have been three major earthquakes in China, and Langjiu has donated more than 80 million yuan to feed back the society, which is the best reward for Langjiu's support and care for the whole society.
Won the first responsibility enterprise of liquor.
As a private enterprise, Langjiu Group has always been brave enough to assume the responsibilities and obligations of corporate citizens. First, I have always been enthusiastic about social welfare undertakings. In addition to building hope schools in the old revolutionary base areas, since 2000, Langjiu Group has invested a total of 6.5438+million yuan to set up the "Langjiu Langshang Academy" education award fund, and completed 76 million yuan of Langjiu in 65438+040 cities and counties across the country. On 20 13, Langjiu formally established the "China Lang University Dream" grant fund to help poor students complete higher education; In addition, during the 1998 catastrophic flood in the Yangtze River basin, the donation of Langjiu exceeded100000 yuan. At the beginning of 2008, Langjiu Group donated 3 million yuan to the snow-stricken areas in Guizhou and Sichuan. ...
At the critical moment when the country and people need citizens to dedicate their love and put it into action, Langjiu never flinches, bravely undertakes civic obligations and gives back to the society. The Lushan earthquake donated 25 million yuan, and Langjiu became the first donor in the liquor industry. Some netizens commented that Langjiu was "the first responsible enterprise in liquor industry". With the rapid development of Langjiu, its ability to feed back the society is gradually enhanced. Our reporter Zhu Mengying.