B Mercedes-Benz B BMW A Audi, domestically produced are Beijing Benz, BMW Brilliance, and FAW-Volkswagen Audi.
Audi:
Audi is a famous automobile developer and manufacturer, and its logo is four interlocking rings. It is now a subsidiary of Volkswagen AG, headquartered in Ingolstadt, Germany. Its main models include A1, A3, A4, A5, A6, A7, A8, Q1, Q2, [1]?Q3, Q5 , Q7, TT, R8 and S, RS performance series, etc.
The Audi Group includes the parent company and its subsidiaries Audi Hungary, quattro GmbH, Automobili Lamborghini and Cosworth Technologies, Audi Brasil and Audi Senalita. In addition, Audi also has production plants in China, Malaysia and South Africa.
Audi is one of Germany's oldest car manufacturers. From 1932, Audi began to use the four-ring logo, which symbolizes the Auto Union company formed by the merger of Audi, DKW, Horch and Wanderer. In the 1930s, Auto Union covered all passenger car segments the German automotive industry had to offer, from motorcycles to luxury cars.
In 2008, Audi was selected into the "China's No. 1 Brand in Buyer Satisfaction" compiled by the World Brand Value Laboratory, ranking seventh.
The logo of Audi cars is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of the companies.
Germany's Audi company's history of manufacturing cars and motorcycles can be traced back to the 19th century. The four car companies originally located in Saxony - Audi and Horch in Zwickau, Wanderer in Chemnitz-siegmar (wanderer) and the dkw automobile company in zschopau made outstanding contributions to the progress of the German automobile industry at that time.
These four automobile companies merged into Auto Union AG (hereinafter referred to as Auto Union) in 1933. In terms of automobile production, Auto Union was the second largest automobile manufacturing company in Germany at the time. The product logo was four connected rings, representing the four automobile companies participating in the merger. The four-ring symbol appeared for the first time in the world.
After World War II, Auto Union's automobile manufacturing plant in Saxony was confiscated and demolished by the former Soviet occupation forces. After that, many of the company's senior staff went to Bavaria and established Auto Union GmbH in Ingolstadt in 1949. It inherited the tradition of the old Auto Union and still has four A chain as a symbol.
Auto Union Co., Ltd. and nsu gmbh merged in 1969 to form Audi nsu auto union ag (audi nsu auto union ag); in 1985, the company was renamed Audi Joint Stock Company (Audi AG), its headquarters moved to Ingolstadt, and the four-ring logo is still in use today.
BMW:
BMW was founded on March 7, 1916. BMW’s predecessor was an aircraft factory. It was initially famous for manufacturing streamlined bi-wing reconnaissance aircraft. The predecessor company’s The name is BFW, and the company founder is named Gustan Otto. On July 20, 1917, the BFW company began to reorganize, officially named BMW.
In 1923, BMW developed the first motorcycle engine. At the end of 1923, they specially produced it in Munich (Munich) motorcycles, and the R32 motorcycle with the BMW trademark was sold on the market for the first time. BMW published a full-page advertisement in the morning newspaper on July 9, 1929, announcing its entry into the automobile manufacturing industry. The legend of BMW's first series-produced car was born.
The official Chinese character for "BMW" is Bayerische Motoren Werke AG (German: Bayerische Motoren Werke AG). It is a world-famous luxury car brand headquartered in Munich, Bavaria. BMW is often called Bimmer, and the brand was also often called BMW in mainland China, Hong Kong and Taiwan in the early years.
The history of BMW began in 1916, which was translated as Bayer in mainland China in its early years. The company was originally an aircraft engine manufacturer. It was still a limited liability company in 1917. In 1918, it was renamed Bavarian Engine Manufacturing AG and went public. The founder's high achievements in the aviation field made him have great ambitions to build cars. His later decision wrote a glorious page in the history of cars, which is influenced by thousands of cars today. I am a fan of the beloved German car manufacturer BMW.
BMW’s blue and white logo symbolizes the rotating propeller, which is a portrayal of the company’s early history. But the current BMW president corrected that people always think that the blue and white logo is a propeller. In fact, it should be. BMW is headquartered in Munich, the German state of Bavaria. The state flag of Bavaria is blue and white, and BMW’s name is Bavaria Engine Company, BMW represents Bavaria and the most exquisite engine technology in Germany.
In 1923, the first BMW motorcycle came out. Five years later, in 1928, BMW acquired the Eisenach automobile factory and began producing cars. Since then, BMW has brought many masterpieces in the history of automobile manufacturing to the market. These products continue to inspire strong emotions and people's desires, creating BMW's outstanding reputation as an automobile manufacturer.
BMW is the most successful and profitable luxury car brand in the world. In 2002, the company successfully sold more than 1 million BMW and MINI brand cars, and the sales record exceeded 1 million for the first time; In the motorcycle business, sales exceeded 92,000 units, setting a new sales high. Globally, the BMW Group employs more than 100,000 people.
Always focusing on high-end brands is the basis for corporate success. The BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy the high end of various market segments from small cars to top-end luxury sedans, making the BMW Group the only manufacturer in the world that focuses exclusively on luxury cars and motorcycles.
High-end means "added value". As a high-end brand, BMW's products have rich product connotations in terms of design aesthetics, dynamic and power performance, technical content and overall quality. Therefore, these brands Can provide users with tangible added value. On this basis, the BMW Group expects to obtain higher profit margins per vehicle, thereby continuing to maintain profitable growth and ensuring the company's independent status in the future.
The BMW Group will implement a clear luxury brand strategy in the long term. In the next few years, this will be reflected in a wide range of high-end products and market offensives. While focusing on the uniqueness of each brand, the BMW Group will enter new areas by launching new products and promote the company's series of products to more new markets. With this, the company will enter a new realm.
In 2008, the BMW Group sold approximately 1.4 million vehicles, achieving a 40% growth. In the same year, the group's annual sales will exceed 50 billion euros.
As a high-end car brand, BMW not only occupies a high market share and popularity in the domestic new car market, but also launches a branded second-hand car service - BMW "Premium Selection" in the second-hand car field. BMW Select Used Cars is the first globally unified used car certification program among global luxury brands launched by the BMW Group in 2003. In December 2005, BMW launched the BMW Select used car certification project in China.
Mercedes-Benz:
Mercedes-Benz is a German automobile company and one of the top ten automobile companies in the world. It produces high-quality, high-performance world-famous luxury cars.
It was founded in 1900 and is headquartered in Stuttgart, Germany. Its founders are Karl Benz and Gottlieb Daimler, who are known as the "Fathers of the Automobile". Mercedes-Benz Motor Company's business style has always been consistent. It does not pursue the expansion of automobile production, but only pursues the production of high-quality, high-performance and high-level automobile products. In addition to high-end luxury cars, Mercedes-Benz is also the world's most famous manufacturer of buses and heavy-duty trucks.
Its perfect technical level, excellent quality standards, innovative ability to introduce new things, and a series of classic coupe styles are commendable. The Mercedes-Benz three-pointed star has become one of the most famous automobile and brand symbols in the world. Since the Daimler Engine Factory (Daimler-Motoren-Gesellschaft, DMG) presented the world's first Mercedes-branded car to its customers on December 22, 1900, Mercedes-Benz has become one of the most popular automobiles in the world. A role model for industry. For more than 100 years, the Mercedes-Benz brand has been a pioneer in automotive technology innovation.
More than a hundred years have passed since Mercedes-Benz built the first world-recognized car. The car has already passed its 100th birthday. In these more than a hundred years, with the car With the vigorous development of industry, many automobile manufacturers have emerged, some of which were famous for a while, but in the end they were just short-lived. So far, there are only three or four stores that have been able to survive the ups and downs and survive, and there is only one century-old store, Mercedes-Benz.