Since this year, affected by the macroeconomic situation, Shanghai's decorative materials market has been slightly flat or even depressed. As the most important event in the Shanghai decoration materials market, the Shanghai Decoration Materials Golden Ying Award, which has been held for eight consecutive years, was launched in May this year. Large-scale event promotions, peer discussions, market promotions, integration of 16 major stores, 56 stores, nearly a thousand brand companies, and numerous media websites in the Shanghai decorative materials market have combined with the market, and the market has been activated. In June this year, the Golden Ying Award is undoubtedly a beautiful sight in Shanghai's decorative materials market.
The 1st and 8th Golden Ying Awards, Industry Oscars
Since 2002, with the consent of the Shanghai Municipal Commission of Commerce, the Municipal Industry and Commerce Bureau, the Municipal Quality Supervision Bureau, the Municipal Consumer Protection Committee, With the support of the Municipal Famous Brand Office and the Municipal Famous Trademark Office, the Shanghai Chamber of Commerce, the Shanghai Trademark Association, the Shanghai Enterprise Competitiveness Research Center, the Shanghai Architectural Society, the Shanghai Building Materials and Components Quality Supervision Station and other units, together with Haomeijia, Jiujiu Many stores, media, and websites such as B&B, B&Q, Red Star Macalline, and Xiyingmen hold the Shanghai Decorative Materials Market Golden Ying Award every year. The event integrates the resources of the government, social organizations, businesses, and brand companies, and integrates selection, display, publicity, promotion, discussion, and publication, allowing companies, citizens, experts, and government officials to participate together, embodying the public welfare and social nature , professionalism. Therefore, the Golden Ying Award is not an industry-wide awards event, but rather a public platform for the industry to exchange information and display its image.
The organizer counts 56 stores (markets) every month throughout the year, and the market sales of nearly a thousand industry leading companies, and promptly releases the market share and consumer satisfaction survey results of each brand to the market. As the most important activity of the Golden Ying platform, the Golden Ying Award selection is launched in May every year. Each store recommends companies with better market performance in that year. Based on market statistics, the companies apply. After strict review procedures, the Golden Ying Awards are held in September every year. An awards conference will be held in the middle of the year to announce the Golden Ying Award. It is precisely because of the government support, solid market foundation, standardized selection, limited number of awards, and eight years of accumulation that the Golden Ying Award has become the most anticipated and recognized award in the Shanghai decoration materials market.
2. The 2009 Golden Ying Award is more unique
The Golden Ying Award changes every year and makes progress every year. According to Dr. Fan Lingen, the head of the Golden Ying Award Office, the 2009 Golden Ying Award is closer to the current macroeconomic situation, with the theme of "increasing publicity to expand domestic demand, and the industry to join hands to welcome the World Expo". On the one hand, it will increase market publicity and promotion efforts, tap the industry Highlights, expand sales; on the one hand, unite industry forces, provide good market services, standardize and operate with integrity, so that Shanghai's decorative materials industry will welcome next year's World Expo in good shape.
Specific details include: 1. The organizer and many stores and brand companies use the Golden Ying Festival as a platform to jointly plan many holiday promotion activities such as May 1st, Dragon Boat Festival, June 1st, etc., and combine the Golden Ying Award with The marketing and sales of brand enterprises are closely integrated. For example, Jinying brand enterprises have unified policy promotions in major stores, unified newspapers, and DM advertisements; 2. It has been regarded as one of the key activities of the 2009 Shanghai Shopping Festival and will be held from 9.12 to 10.8 on 50 Individual stores jointly held a joint exhibition of the Jinying brand; 3. Released the "Service Standards for the Shanghai Decorative Materials Market in Welcome to the World Expo", selected high-quality service companies and high-quality service stars, and held a high-quality service competition; 4. Coordinated with the World Expo Bureau and other relevant units , jointly with the Municipal Decoration Association and Construction Association, actively recommend the Jinying brand to enter the World Expo project; 5. Use greater efforts to recommend the Jinying brand to enter the ranks of Shanghai's famous trademarks and Shanghai famous brands. Dr. Fan particularly emphasized that with the expansion of the influence of the Golden Ying Award, more and more companies have signed up. In order to reflect the gold content of the Golden Ying Award, the evaluation of this year’s Golden Ying Award will be more stringent.
3. The registration time is nearly half-way, and the number of registered companies has exceeded last year
The news came from the Golden Ying Award Office that it only took more than a month from the launch in May to June 9 Time, the number of participating companies has reached 325, exceeding the total number of applications for the 2008 Golden Ying Award.
The quality of registered companies this year has been significantly improved. Among the participating companies, there are many international brands such as Kohler and Nippon Paint, as well as well-known domestic brands such as Huitailong, Lifeng, and Chuangkai. The deadline for registration for the 2009 Golden Ying Award is July 30, but the review process for the Golden Ying Award will begin on July 1. After strict procedures such as material review, third-party evaluation, expert on-site review, verification by government authorities, jury review, and social publicity, the awards conference was held in mid-September.
The reporter has a question: Why are companies more willing to participate in the Golden Ying Award when the economy is in recession? Dr. Fan analyzed that, first, there were no hot spots in the decorative materials market in the first half of the year, and the Golden Ying Award is undoubtedly the biggest hot spot in the current market; second, this year the organizer spent a lot of energy on research, analysis and design of the Golden Ying Award, and did a lot of work in the early stage. , closer to market demand; third, the most important thing is that with eight years of accumulation and great influence in the industry, companies find it useful to participate in the Golden Ying Award. I finally found the secret to the success of the Golden Ying Award: continuous accumulation, continuous innovation, and accumulation.
Let us look forward to the grand announcement of the 2009 Golden Ying Awards; we also firmly believe that the Golden Ying Awards will definitely get better and better and go further and further.