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Didi Qingbao will pay 700,000 yuan for infringement. What rights have been infringed?

Didi Dancing is a company similar to a golf club. It mainly helps guests understand golf, learn the sport of golf, and provides many golf-related services.

Didi is a very popular taxi-hailing software and has a high reputation. Almost everyone has used Didi taxi-hailing when traveling. Didi has now launched many services, including *** that are currently needed in the market. Enjoy cars, enjoy bicycles, etc. Didi Playball is not a company owned by Didi, so Didi Playball infringes upon Didi’s trademark rights, reputation rights, etc., because Didi Playball maliciously clings to Didi’s trademark without contacting Didi Company. and popularity to achieve their own profit goals.

In daily life, there are many such infringement incidents. For example, when we usually eat instant noodles, we accidentally eat Kang Shuaifu’s instant noodles, or when we buy toffee, we accidentally buy Taibai Rabbit. Milk candy, etc. This kind of thing happens frequently, and trademark rights, including the rights and interests of consumers, are difficult to protect. Although there is a claim for compensation in this Didi incident, the damage to reputation is substantial and irreparable. There was a case before that when Wahaha Company registered a trademark, it not only registered Wahaha, but also registered its similar names, such as Wahaha, Wahahaha and other trademarks. This is also a way to prevent infringement, but there are always some illegalities. Molecules take advantage of loopholes.

Chinese law stipulates that the legal liability for trademark infringement crimes includes: using the same trademark as the registered trademark on the same product without the permission of the registered trademark owner. If the circumstances are serious, the person shall be sentenced to fixed-term imprisonment of not more than three years or Criminal detention, and concurrently or solely with a fine; if the circumstances are particularly serious, the offender shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and shall also be fined. Anyone who knowingly sells goods that are counterfeit registered trademarks and the sales amount is relatively large shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and may also be fined; if the sales amount is huge, he shall be sentenced to fixed-term imprisonment of not less than three years and not more than seven years, and shall also be fined. gold.

Although our country's laws clearly stipulate this infringement, infringement incidents still occur frequently. This time Didi is playing ball because Didi's popularity and company development are better, so the result of the treatment is still acceptable. In the future, only by reducing infringement incidents can the rights and interests of consumers be protected.