Time Magazine was founded in 1923. It is one of the three major current affairs weekly magazines in the United States. It has great authority and influence for the following reasons: 1. It is fair and objective, and can speak freely.

The subject matter, viewpoints, analysis and analysis are all in place. There are no restrictions, and it is not bound by ideology or moral preaching. The United States is a country with free press. You can not say whatever you want, but if you tell lies, someone will expose you, so it is very credible. 2. Serious themes are universal.

"Time" is similar to the "Wall Street Journal", but different from "Playboy" magazine. It discusses relatively serious topics, especially international politics. This also means that the content of "Times" transcends national and racial restrictions and can be accepted by elites from all over the world, and has considerable versatility. 3. Don’t ask for speed but depth, don’t ask for breadth but strength.

Time magazine does not pursue rapid response and proactive reporting, nor does it pursue comprehensive coverage. Instead, it emphasizes in-depth analysis and incisive views in relatively concentrated areas. "Time" magazine is often not the first to speak, but it is always the first to give authoritative conclusions. In today's era of online media, this characteristic of Time magazine has enabled it to go against the wind and remain popular for a long time. 4. Keep abreast of the pulse of the times.

The so-called pulse of the times is not just the latest, nor does it mean fashion. It refers to the most profound and long-term, the most foreseeable and the most able to withstand the test of time. It refers to the general trend of the times. From this point of view, the scandals and gossip about popular celebrities and young celebrities reported by various so-called mainstream media in China cannot be worthy of the word "pulse of the times".

Each issue of "Time" magazine has a cover character, which has become the vane of global trends. This is the biggest fashion in the world!

For example, the cover of the latest issue of Time magazine on January 19 this year was Baidu’s Robin Li. This was the first time that a Chinese Internet entrepreneur appeared on the cover of Time. Baidu's big data, artificial intelligence and other technologies are considered to be technologies that can change the world. 5. Sharp views and to the point.

There are hundreds of think tanks in the United States, such as the famous Rand Corporation. Thanks to this general environment and background, the editorial department of Time magazine is also equivalent to a small think tank. The views of "Times" are often logically rigorous and sharp, and can see the essence of the problem calmly and objectively.

Times does not have so much beautiful rhetorical writing, but rather rigorous logical analysis and data. This is where it differs from Reader's Digest. "Reader's Digest" has more "positive energy", which is equivalent to the American version of Chicken Soup for the Soul.